Soaring With the Phoenix: Renewing the Vision, Reviving the Spirit, and Re-Creating the Success of Your Company

Rating:
Summary: A Solid Effort!
Review: James A. Belasco and Jerre Stead use the metaphor of the mythological phoenix to underline the need for a leader to embrace change. They suggest using the phoenix to create a new vision for yourself and your company. Their "phoenix principles" include personal renewal, recognizing your connection with others and promoting their successes, committing to learning and to taking "ownership" of your life and your company. While the book is easy-to-read, and uses a nifty new metaphor, the ideas are a familiar restatement of Principles of Marketing, Management, and Organizational Behavior 101. We [...] recommend this book to those who haven't taken the basic course lately, or to those whose spirit needs a little old-style renewal dressed in fancy feathers. If you have employees whose focus is flagging, give them a flight on the phoenix.