<< 1 >>
Rating: 
Summary: New from one of America's foremost business leaders
Review:
What makes Airborne Express, Nike and Staples such wildly successful companies, with record profits and stellar reputations?
What special skills do these companies have that others don't? What new techniques do they use to win customers and capture market share?
One in three market-leading companies across the spectrum of industries attains prominence today by making the most of what author Fred Wiersema calls "customer intimacy."
Customer Intimacy reveals why the most successful businesses are those that build close win-win relationships with their customers --not just strong working relationships. Customer-intimate companies earn their customers'
confidence and parlay that confidence into new ways to further productivity and create greater levels of success.
Richly illustrated with examples of some of the best-known and most successful customer-intimate
businesses, Customer Intimacy is for companies wondering what to do next after having
exhausted the potential of quality thinking, lean management and business reeingineering.
About the author: Fred Wiersema has been featured in Fortune, BusinessWeek and numerous international business publications.
For more than 20 years, he has advised executives in high-performance companies in their quest for competitive breakthroughs. Wiersema
is a much sought-after speaker who has captivated audiences around the world.
"A brilliant concept..a brilliant book...a mother lode of usable research
and ideas. I bet I underlined 40 percent of it. Bravo, Fred!"--Tom Peters
"Customer Intimacy is a profound concept any company can use in today's competitive marketplace. Fred takes the lessons of his first bestseller The Discipline of Market Leaders to new heights." --Bruce Grout, Vice President International Operations, Airborne Express
"Customer Intimacy takes the understanding of customer requirements to a new level. Exciting and challenging, it represents a huge payoff for those that get it right." -- Donald W. Hudler, President, Saturn Corp. (General Motors)
"An outstanding contribution...customer intimacy can so easily be confused with customer friendliness and good customer service practices. But it is much, much more."--Philip Kotler, S.C. Johnson & Son, Distinguished Professor of International Marketing, J.L. Kellogg Graduate School of Management, Northwestern University
Rating: 
Summary: An Excellent Book to become or hone a customer-centric model
Review: A mediocre book on a great topic. Rather than providing any specific insights (original concepts, tools, and techniques) on how to achieve customer intimacy, the book is hardly more than a 200-page repository of truisms. Nothing is elaborated upon; everything is surface and words. One is left with the impression that the author is more interested in promoting his consultancy practice than in conveying anything deep or useful. For a more thorough treatment of the same subject, readers may want to turn to "Customer Connections" by Wayland and Cole.
Rating: 
Summary: Where's the beef?
Review: A mediocre book on a great topic. Rather than providing any specific insights (original concepts, tools, and techniques) on how to achieve customer intimacy, the book is hardly more than a 200-page repository of truisms. Nothing is elaborated upon; everything is surface and words. One is left with the impression that the author is more interested in promoting his consultancy practice than in conveying anything deep or useful. For a more thorough treatment of the same subject, readers may want to turn to "Customer Connections" by Wayland and Cole.
Rating:
Summary: An Excellent Book to become or hone a customer-centric model
Review: This book is an excellent way to both begin building as well as to hone a customer-centric business model. Admittedly, it is not an academic tome, but few practioners are looking for such. This both explains and inspires in a way that virtually all levels of employees will be able to relate. Yes, it's an important listen for the boss, the foreman and the hourly craft employee. Most everyone commutes to and from work - let your managers and employees alike get the "facts of life" from other who have tried and won (and a few that have not). It's a great read/listen!
Rating: 
Summary: Anyone who understands business knows where it all starts!
Review: This book places an explanation point on the need for businesses to clearly focus objectives and critical needs around the customer. It goes without saying that no customers = no business. This is a quick, one week read by nature of the flow of information as well as poignant examples. Senior staffers to factory staffers should read and take note. Our businesses fail when we are not intimately acquainted with our customers.
Rating:
Summary: Anyone who understands business knows where it all starts!
Review: This book places an explanation point on the need for businesses to clearly focus objectives and critical needs around the customer. It goes without saying that no customers = no business. This is a quick, one week read by nature of the flow of information as well as poignant examples. Senior staffers to factory staffers should read and take note. Our businesses fail when we are not intimately acquainted with our customers.
<< 1 >>
| 
