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The Portable MBA in Entrepreneurship

The Portable MBA in Entrepreneurship

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Product Info Reviews

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Rating: 5 stars
Summary: Overview of Entrepreneurship
Review: "The Portable MBA in Entrepreneurship" is a very thorough introduction to the entire process of entrepreneurship and business formation. New entrepreneurs will find articles by various entrepreneurs and scholars of entrepreneurship that cover marketing, finance, venture capital, writing a business plan, and many other topics.

"The Portable MBA in Entrepreneurship" also notes many interesting aspects of entrepreneurship as it relates to the broader economy. It is pointed out that throughout the 1980's, for example, that only 5% of all the companies accounted for 77% of the new jobs in the U.S. Such information is interesting and it helps us understand the broader issues of entrepreneurship.

Although much of this academic information about entrepreneurship is not practically useful to new entrepreneurs who are building and growing companies, it does make for some interesting reading. Nor is "The Portable MBA in Entrepreneurship" a thorough analysis of successful businesses. It is not a business case study book.

The chapter about Market Opportunites and Marketing by Gerald E. Hills is especially good reading for people contemplating starting a business.

While this is a very good book, if I were going to teach a class in entrepreneurship (and assuming students wanted a more hands-on introduction to building a company), I'd use "The Entrepreneur's Fieldbook" by John Vinturella.

Peter Hupalo, Author of "Thinking Like An Entrepreneur"

Rating: 5 stars
Summary: Overview of Entrepreneurship
Review: "The Portable MBA in Entrepreneurship" is a very thorough introduction to the entire process of entrepreneurship and business formation. New entrepreneurs will find articles by various entrepreneurs and scholars of entrepreneurship that cover marketing, finance, venture capital, writing a business plan, and many other topics.

"The Portable MBA in Entrepreneurship" also notes many interesting aspects of entrepreneurship as it relates to the broader economy. It is pointed out that throughout the 1980's, for example, that only 5% of all the companies accounted for 77% of the new jobs in the U.S. Such information is interesting and it helps us understand the broader issues of entrepreneurship.

Although much of this academic information about entrepreneurship is not practically useful to new entrepreneurs who are building and growing companies, it does make for some interesting reading. Nor is "The Portable MBA in Entrepreneurship" a thorough analysis of successful businesses. It is not a business case study book.

The chapter about Market Opportunites and Marketing by Gerald E. Hills is especially good reading for people contemplating starting a business.

While this is a very good book, if I were going to teach a class in entrepreneurship (and assuming students wanted a more hands-on introduction to building a company), I'd use "The Entrepreneur's Fieldbook" by John Vinturella.

Peter Hupalo, Author of "Thinking Like An Entrepreneur"

Rating: 5 stars
Summary: Magnificent!
Review: Excellent book! Covers many aspects of entrepreneurship quite thoroughly. Also consider buying the case studies of this series.

Rating: 5 stars
Summary: Useful
Review: I bought this book to help me get started on my own service business. It is helpful in many ways, and not so helpful in other ways. THE GOOD: 1) There is a load of information about entrepreneurship. This book takes you from getting started, to finding the capital you need, to tax and legal issues, to franchising your business. 2) It gives good definitions and explains words that you may be unfamiliar with. Ex... What is a sub chapter S corporation? You'll find the answer to that and many other questions in this book! 3) A great reference. It tells you where you can go to find the information that you will need. It lists journals, books, and government sites that will help you. THE BAD: 1) It reads like a text book. There is a lot of information crammed into this book, page after page after page... 2) Is this guy really an entrepreneur or just a teacher? There are a lot of theories and charts in this book... it makes you wonder. 3) It is a reference book. There was no way that I could read this book straight through, so it sits on my shelf and every once in a while I pull it down to look up words, find references to more information or read one chapter that is applicable to my life right now. OVERALL: If you are looking for an encyclopedia-like reference book for everything you wanted to know about entrepreneurship then this book is for you. If you want motivation, real world examples or unconventional techniques to help you in your business then I would suggest Harry Beckwith or Ries & Trout.

Rating: 3 stars
Summary: A great reference book but not a great read.
Review: I bought this book to help me get started on my own service business. It is helpful in many ways, and not so helpful in other ways. THE GOOD: 1) There is a load of information about entrepreneurship. This book takes you from getting started, to finding the capital you need, to tax and legal issues, to franchising your business. 2) It gives good definitions and explains words that you may be unfamiliar with. Ex... What is a sub chapter S corporation? You'll find the answer to that and many other questions in this book! 3) A great reference. It tells you where you can go to find the information that you will need. It lists journals, books, and government sites that will help you. THE BAD: 1) It reads like a text book. There is a lot of information crammed into this book, page after page after page... 2) Is this guy really an entrepreneur or just a teacher? There are a lot of theories and charts in this book... it makes you wonder. 3) It is a reference book. There was no way that I could read this book straight through, so it sits on my shelf and every once in a while I pull it down to look up words, find references to more information or read one chapter that is applicable to my life right now. OVERALL: If you are looking for an encyclopedia-like reference book for everything you wanted to know about entrepreneurship then this book is for you. If you want motivation, real world examples or unconventional techniques to help you in your business then I would suggest Harry Beckwith or Ries & Trout.

Rating: 1 stars
Summary: more college kids ambitions than actual case histories
Review: I had hoped to find a series of studies detailing how small business's developed over a period of years including what success they enjoyed and what problems they incurred along the way. Instead this book seems to be based on kids who want to open restaurants or travel agents or internet services without any real background in the industry and naively go out looking for venture capital, or worse ask their parents for 100,000 dollars. Not nearly enough detail was provided about how the busineses developed or whether they succeeded. I'd have gotten the same information reading a lot of MBA thesis. (or is that what this publication actually is!)

Rating: 5 stars
Summary: Execellent Overview of Entrepreneurship
Review: I recently completed my MBA. Although no single book will sufficiently cover the material learned through an entire Masters program, I did find this book to be a good start on understanding many of the important issues involved in a new venture. I highly recommend this book!

Rating: 5 stars
Summary: Useful
Review: I think this is book is used in many Universities of developed countries. I would like to know more about new editions also.

Rating: 1 stars
Summary: A decent reference book, but not a good read.
Review: I would not consider this a "Portable MBA". It is clearly a book for reference. Additionally, this book does not compare to a true MBA education.

Rating: 0 stars
Summary: Second edition; case book; Japanese & Indonesian editions.
Review: The second edition of The Portable MBA in Entrepreneurship was published on February 14, 1997. We have added a new chapter "Entrepreneurs and the Internet." A companion book, The Portable MBA in Entrepreneurship Case Studies, will be published in the spring of 1997. It contains recent case studies of entrepreneurs and their ventures. The Japanese translation of The Portable MBA in Entrepreneurship was published in December 1996. It is already in its second printing. An Indonesian translation was also published in 1996.


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