Rating: 
Summary: Old Dogs Can Teach Young Pups New Tricks
Review: CONFESSIONS OF AN ADVERTISING MAN makes two important
contributions to students and young business people. First this book provides a treasure trove of highly valued best practices, applicable to all professions. Second, through its longevity, CONFESSIONS has transformed into an impartial looking glass focused on the predjudices and sexisim so easily accepted by
industrial society during the late fifties and early
sixties. For those born
into a more accepting society, CONFESSIONS will provide
non-judgemental insight into many common additudes of that era.
The social relevance of CONFESSIONS results
from its original 1963 publishing date. This same age bolsters the importance of the books business message.
After all, few non-fiction books age like fine wine. Most
turn to vinegar within weeks or months.
Rating:
Summary: An outstanding read!!
Review: I am a freshmen marketing mojor at Johnson & Wales University and let me just say that this book is outstanding. There are concepts in this book that no marketing professor will ever teach you! David Ogilvy is an advertising genius! If your looking for a great book that will give you a tremendous leap forward in the marketing/advertising industry, this is the book to pick up. I checked this book out at the local library, but i loved it so much that i am planning on picking up my own copy of the book!
Rating:
Summary: An outstanding read!!
Review: I am a freshmen marketing mojor at Johnson & Wales University and let me just say that this book is outstanding. There are concepts in this book that no marketing professor will ever teach you! David Ogilvy is an advertising genius! If your looking for a great book that will give you a tremendous leap forward in the marketing/advertising industry, this is the book to pick up. I checked this book out at the local library, but i loved it so much that i am planning on picking up my own copy of the book!
Rating:
Summary: Another Advertising Classic
Review: I really enjoyed this book and have lent it to several friends. Much to my chagrin, they now regularly spew Ogilvy quotes to me. If you buy the book, don't lend it to anyone you talk to on a regular basis.Ogilvy is one of my favorite advertising thinkers. This isn't saying much but what of serious importance is there to discuss in advertising anyway. He's a really witty, cocky guy. He tells a bit about how he got started in advertising and then goes on to detail his philosophies on running and agency, copywriting, etc. Much of the content and structure of this book is similar to that in "Ogilvy on dvertising." If you work in advertising or want a better idea of what the advertising biz is all about, read this book. It's out of print so the only way to get it is to buy it used.
Rating:
Summary: Advertising Principles based on fact.
Review: IF you want to learn some rules to advertising I would suggest this book be read. He worked for Dr. Gallop (of Gallop polls) and learned the art of statistics. Gives his rules to writting copy, selecting an agency, and being an agency. Very good reasons for his rules based on the results that are achieved from them in selling the product. This is a nice change from so many fluffy books which base much on opinion. As credentials, he wrote the "Only thing you'll here in a Rolls Royce at 60 mph is the sound of the clock." so he knows what he is talking about. His help should improve any copy written.
Rating:
Summary: Advertising Principles based on fact.
Review: IF you want to learn some rules to advertising I would suggest this book be read. He worked for Dr. Gallop (of Gallop polls) and learned the art of statistics. Gives his rules to writting copy, selecting an agency, and being an agency. Very good reasons for his rules based on the results that are achieved from them in selling the product. This is a nice change from so many fluffy books which base much on opinion. As credentials, he wrote the "Only thing you'll here in a Rolls Royce at 60 mph is the sound of the clock." so he knows what he is talking about. His help should improve any copy written.
Rating:
Summary: A 'Scots Chef's' philosophy
Review: In today's world of jargon and bright young men, the advertising business could be a real turn-off to newcomers to the advertising business. Ogilvy's unadorned good Scottish sense blew through an American industry and showed it how to behave.
Rating: 
Summary: Read Ch's 1,2,10
Review: Maybe it's because the book was written in the 60's and I'm reading it in the 90's, or because I'm not from the UK, or that I'm not in advertising, but I really only found 3 chapters in this book to be useful. Read Ch.1 for a great story. Read chapter 2 and 10 for some very important insights and advice. I'd skip over the rest. Do 3 chapters make something worth reading? Usually. So if you come across this book, I'd pick it up.
Rating:
Summary: Ogilvy doesn't need to confess--he commits no sins!!
Review: This book is a "must read" for anyone considering going into advertising, as Ogilvy personally invented the industry as we know it today. However, if you want to know how to conduct yourself in the world of business, how to write, how to communicate with people, this is also the book for you. Even though the edition I read is more than 30 years old, advice such as "when giving a presentation with boards, don't deviate from your written presentation by even a single word...assault your audience's ear
Rating:
Summary: Classic in Advertising. Easy to read.
Review: This is a great book. It's a must for any one who is going to want to work in advertising agency AND for anyone who is going to run ANY KIND of a business. David Ogilvy, is giving ideas on everything. This book was very easy to read.
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