Rating: 
Summary: Bias, a Perfect Title Fits This Wonderful Book
Review: Bernard Goldberg's book is wonderful. He does not have any "strong views" to "impose" since he says he's a liberal and pro-Democratic, pro-welfare, pro-homosexual, etc. Only a CBS employee or a liberal who hasn't read the book would say otherwise, and they have been.In the book, Goldberg is truly offended by the bias and the culture of left-wing beliefs that journalists allow to infect their news coverage. He provides simple, clear examples, lots of statistics, and nowhere in the book does he "impose" "strong views" for or against any stance on any issue. The book is about just what it says it's about, bias. How journalists deliberately leave out facts when reporting on issues such as homosexuals. He also mentions statistics showing the disparity of how liberal journalists report on some issues and others. My favorite part in the book is where he quotes the CBS News president, Andrew Heyward, as saying to him, "Of course there's a bias in the networks, everybody knows there's a bias. If you quote me on this, I'll deny it." It's the ultimate smoking gun, and it's the ultimate book.
Rating:
Summary: Well, Duh!!!
Review: This book tells what everyone outside New York and Washington (and maybe California) have always known, but what the rest can't admit: That the "mainstream" press is listing left. What makes this book unique, is that it is written, not by a Conservative, but by a Liberal! I must commend Mr. Goldberg on his honesty--it is refreshing to see. Mr. Goldberg cites multiple examples of the bias he encountered personally, and the hypocritical way in which he was made a pariah after he attempted to bring this bias to light. Among other things, he mentions the elite's bias in reporting racial items, homelessness, and AIDS. Lest you think there is some hidden "conspiracy" to slant the news, Goldberg asserts (and quite effectively, I think) that there is not. Rather, says he, it is much worse. The media elite are biased and don't SEE that they're biased, and when confronted with it, can't admit that they're biased. Kudos to Mr. Goldberg for being man enough to admit the truth. I would have given this book 5 stars, were it not for the unnecessary PG-13 language throughout. Hopefully this book will facilitate the already increasing abandonment of the entertainers who call themselves journalists. Is it any wonder that CBS's ratings are abyssmal?
Rating: 
Summary: Insightful and funny!
Review: This book not only points out numerous examples of bias, it does it with a bit of humor. Goldberg has great wit and charm. It is an easy read and should be read by all journalism students. I recommend this book to anybody of any idealism. I think anybody from the far left to the far right will enjoy the book. It's not one-sided at all.
Rating: 
Summary: A Biased Appraisal of Bias
Review: I have no doubt that there is editorial bias at play in newsrooms nationwide, and Mr. Goldberg has certainly pointed to some noteworthy examples. I find Mr. Goldberg's analysis to suffer from three problems. First, he seems confused about his goal. If he wants to prove that too many reporters infuse their work with subjective notions about what they cover, I suppose his examples help prove that essentially self-evident point. If he wants to prove that reporters have a liberal bias that skews their work, his examples are less than persuasive. A great many instances that he sets out as examples of a liberal tilt seem to me entirely equivocal (if members of the press are somehow protective of Arabs, is that somehow liberal?). The second, and greater, problem with Mr. Goldberg's analysis is that his intense bitterness comes through far too strongly for his writing to have much credibility. He may well have reason to be bitter, but that's hardly the point. The extent of his anger makes it hard for the reader to believe that the book could be a fair examination. Third, even though the book is short, it reads as though its author stretched to reach book length. Mr. Goldberg repeats anecdotes and wanders down distracting tributaries so often that one wonders if this wouldn't have made a better article in some appropriate magazine than a book.
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Summary: A BOMBSHELL book that confirms what we always knew!
Review: For those who have been even semi-conscious the past thirty-five years have known what this book irrefutably proves - the news is decidedly liberal. From the top brass to the low-level street reporter, everybody is thinking alike in the main stream media and there is NO ROOM for opinions that differ from theirs. They care not what you say, or how vociferously you may complain, they are liberals and they know more than you do. They're more compassionate, more cultured, more educated, more understanding, more intelligent, more "in touch," and more important than you and I are. In short, they just "get it." The truth, they think, is wholly subjective. Golberg show how the media portrays conservatives as "evil religious nuts" who must be impugned, marginalized, and made fun of. Their idea of objectivity is to get the liberal side of the story and then the MORE liberal side. A once proud profession - filled with moral, fair, and ethical professionals - has been reduced to a cess pool of pointy headed lefties with attitudes and agendas. It is, if nothing else, a hoot to see the media elite holler and squirm as the bright light of scrutiny is turned on them for once. The stories that you will read in this superb book will make you angry, leave you stunned, and confirm your worst nightmares about Dan, Tom, Peter, and the whole media establishment. You will be treated to stories that show their breathtaking arrogance and examples of "in your face" yellow journalism. Thank you Bernard Goldberg for reaffirming that my sanity is intact and that my sense of smell for that which is foul, is as acute as ever. History will surely toast you for your courage and your integrity. I pray that history will record your book as the turning point in the media's exodus from Democratic Party activism. Then again, the history writers will probably be as fair and balanced as your former colleagues at CBS. C'est la vie! Well done, sir. Bravo!
Rating:
Summary: Lost Opportunity
Review: This became too self serving...maybe the whole thing could fit in a WSJ op ed. It is an interesting and certainly it is true that the network news is baised.
Rating:
Summary: The Emperor has no clothes
Review: Received this book for Christmas and didn't stop reading for 3 days! Insightful and very non-political. If you care about free speech, and Freedon of the Press, this book is for you. Mr.Goldberg presents an insiders look at how Network News is colored by sub-consious liberalism. No where in this book does he claim an organized liberal agenda is at work in the newsroom, but he does offer a very plausible reason why Network News is so out of touch with the common person in America.
After reading this book, it makes sense why I haven't watched a Major Network News show in over five years. I am one of those lost viewers who now get everything they need from Cable News. When a business forgets their customer, they are doomed to fail. Excellent read!
Rating:
Summary: Hotter than a rooster in a hen house
Review: I've never had so much fun reading the obvious. No punches pulled - all the characters are exposed, and quite colorfully I might add. Bernie Goldberg exposes in a witty and informative way what we all knew all along. As Dan Rather might say, "Mabel get a cup of coffee and stick around 'cuz if this book isn't the whole enchilada, it certainly is a really big taco."
Rating: 
Summary: Hidden Agenda
Review: This book addresses the issue of the media not giving the public the full story. Unless one has lived under a rock for the past decade, this comes as no big surprise. The media produces what sells. The chain of events for the book's angle: The problem: The author, Bernard Goldberg, wrote an op-ed for the WSJ that accused the media, including CBS for which he worked, of being liberal bias. He then sent his op-ed to the WSJ for publishing. The author then gave a copy to Dan Rather, before it was published, for his opinion and Dan was of course ecstatic (sarcasm) that a member of his own team was blowing the whistle on his own network. As a result, Dan, in essence, had Goldberg fired. The solution: The author knew Dan Rather would be livid before he sent his bias piece to him. One could infer with great confidence that Goldberg knew this would end his career after Dan and the network people read it. Goldberg has about thirty years experience in this business; he's no fool. Thus Goldberg could have saved his career by using simple common sense: Let Dan read it before sending it to the WSJ. Final analysis: Goldberg created his own problem and has no one else to blame but himself. Of course, the author might have had a hidden agenda behind his actions. Goldberg needed an angle to separate his book from the others so he created one: He got himself fired intentionally and to add a little sizzle, Goldberg made sure Dan Rather was behind his demise.
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Summary: The News Business is all About Money and Bias
Review: Bernard Goldberg makes a strong and logical case for news media bias. He details the causes of this bias and builds a defaming case for lack of action by the networks to balance their reporting. It is an insider's view and most compelling. The read is fast with plenty of anecdotes along the way from his career of over 25 years. One concern I was left with relates to his perceptions of personal injury. He feels diserted by the industry he criticized and especially by his former friend and colleague Dan Rather. This personal side of the story is a little maudlin. Rather than positioning liberal bias for what it is - a business chasing an audience, Goldberg turns liberal bias into an ethical question. He failed to anticipate the reaction of his coworkers to his public criticism. He believes that the Fourth Estate should be immune from base pursuits of profit. His turncoat behavior is described as akin to Judas - and his injuries form the emotional equivalent of Calvary. This element leaves me disappointed that he wants to be seen as a victim rather than a savior. On balance, Goldberg does a good to great job of making the case. Those political junkies out there will be absorbed by the detailing of the perversive nature of the bias and the perpetrators are right and left coast centered.
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