Rating: 
Summary: Illuminating the truth.
Review: There is a liberal bias in the media. Even my liberal Democrat friends admit this. However, for some reason no one within the major media sees it or is willingly to admit it. After reading Bernard Goldberg's book, one begins to understand why.Goldberg used to work for CBS. He was one of the more intelligent reporters on the Big Eye and I remember some of his segments on "48 Hours". Dan Rather used to be a close friend of his. That was before Goldberg committed the "unpardonable sin": he wrote a guest op-ed piece in the WALL STREET JOURNAL that told us what we already knew, that the media was biased. What was different, was that Goldberg was an insider; someone from within the business. For his honesty, Goldberg lost his job. In BIAS, Goldberg explains the events leading up to his writing the WALL STREET JOURNAL piece and his eventual resignation at CBS. Intertwined with that story, are a collection of facts, figures, ancedotes, and stories that illustrate just how the major media are biased and illuminate the hypocrisy that lies within. The book is easy to read and is thought-provoking. Granted, Goldberg does seem to have a grudge against Dan Rather and is still upset at his personal betrayal by the anchor and host he once called friend. Still, setting aside the vindictive tone against Rather and company, BIAS is still an eye opener. I've known for years the media are biased, but I never realized how much so until I read this book. If you don't believe that, just look at the recent Dan Rather interview with Saddam Hussein and you'll see just what Goldberg is talking about.
Rating:
Summary: Great read with a new foreword in paperback
Review: Great look into the closed clique of CBS News, and a good insight into the vindictiveness of "Gunga Dan" (or "The Dan) Mr. Dan Rather. Very interesting in light of Dan Rather's recent, preposterous, softball "exclusive interview" of Saddam Hussein.
("Are you suggesting that you would like to DEBATE President George Bush???")
Goldberg is right on the money. Buy the paperback. It has a new forword, and it's cheaper than the hardback.
Kenneth, what is the frequency?
Rating:
Summary: Eye-opening account of the liberal media!
Review: This book is written so well it drew me in immediately. I cannot agree more with the author on so many points. This nation is in trouble, in fact, we are in a war over the values and policies that have made us a great nation. One could get very discouraged knowing the inflammatory methods the media uses to incite 'HATE' in its viewers. The media is guilty of 'hate crimes' on a daily basis. Prejudicing the minds of millions 24 hours a day!
Rating: 
Summary: Even for the unconverted
Review: The thing I found most valuable about the book was Mr. Goldberg's testimony regarding (esp.) CBS' arrogance and hypocrisy. That the major networks have a liberal slant to the news is no surprise to most and Goldberg provides several thematic examples of this; Homelessness, AIDS, political-correctness, moral-relativism, to name a few. How the media's choice of 'experts' on a particular issue plays into a predictable conclusion is covered. Also he reinforces through anecdote and cited polls the left-leaning personal views of members of the media and how that personal bias cannot be easily seperated from ultimate news content and presentation. He also has a good section on some powerful and important subjects that don't get covered for fear of offending a liberal preferred group. The thing that I hope most Americans find valuable in this book, even if they don't agree that the media slants coverage to support liberal ideas, is how the media - especially Dan Rather and CBS, hold themselves to a different (and lower) standard than those they cover. Mr. Goldberg makes a convincing case that the same people whose life mission is expose corruption and injustice (at least as they see it) in others like Big Business, the Military, the Police, etc. are blind and utterly inflexible to corruption in themselves. What Mr. Goldberg did was courageous. It's a shame the Media Establishment didn't treat him with the same decency and openness that it treats whistleblowers exposing institutions the media considers fair game. The arrogance and hypocrisy of people like Dan Rather is staggering and comes out clearly in this book. That was the part of the book that was most revealing to me. Though he applied the analogy to Dan Rather in reference to Richard Nixon, the CBS Executive in question could have applied it to the entire media establishment - "We have become what we most detested".
Rating:
Summary: We've been saying it all along
Review: Mr. Goldberg finally said it. "The emperor has no clothes"
Written in a witty yet documented fashion, Bias is an important, yet readable and entertaining book. Well documented, it ilustrates how the media, in particular the TV stations and CNN distort the news, in favor of the left. More to the point, it explains quite well how they remain blissfully ignorant of the fact. By using as a reference for center a publication that is quite left of the majority of the country, by definition, anything to the right of that publication becomes extreme right.
The fact that the paper in question, supports each and every item in the liberal agenda, while condemning each and every item in the conservative one, seems lost on the journalists who are awed by the prestige of the paper used as a reference.
If you see the bias you will like this book. If you don't you probably will not see it even if you read it.
Rating:
Summary: It's different when the Left exposes the Left
Review: It's common to hear conservatives lament that the media has a left-wing bias. It's rare to hear about left-wing media bias from a liberal. Bernard Goldberg shows the "formulas" by which the left taints their news and story coverage to fit their ideology. Of course, he also shows a few examples of right-wing bias, but since most of the media (print or broadcast) is dominated by liberals, those examples are few. If you want to see the truth, and to understand how the minds of the masses are manipulated every day in the U.S., you've got to get this book.
Rating: 
Summary: "Bias" is biased at all !
Review: It is always interesting that authors who write about bias are the most biased of all.
Rating:
Summary: Momentous book
Review: regardless of all the snobs who say "been here, done this"-Bias is a book that ordinary people will use as a common gateway to figuring the establishment out. Part polemic and part personal struggle, so theres plenty of drama for those with short attention spans. Between the drama, however is a keen vivisection of the multifaceted media bias problem-who are the reporters of the news?Can they be objective? When do money concerns distract them from their mission of reporting? Why are the Big Three dying, and why are Rush and Bill raking it in? Goldberg answers all your questions about the ..., conflicted world of network news.He also touches on some serious social issues that indicate that bias runs deeper than the news; that we pursue a double standard of decency depending on whether you belong to an ostensibly powerful group or not. The news, and we at large as a people, may ridicule and demean a majority, but the door does not swing the other way.
The scales have fallen from Goldberg's eyes after bunking heads with the unstable kings of the news. The idealists are under fire, and Bias is another torpedo shot into excessive progressivism's quickly sinking hull.
Rating: 
Summary: Knocks the "spotless" image off the liberal news media
Review: My brother got this book (I'm trying to remember whether or not it was a gift, or if he just bought it), and I got to read it too, so here's my opinion. Goldberg had a lot of courage to go public with what he'd seen as a "CBS Insider", and deserves credit for it. If one takes the trouble of examining the nightly news with a fine-toothed comb, one can easily see the liberal bias that Goldberg refers to. (Of course, being a member of the Limbaugh Institute for Advanced Conservative Studies also helps!) The liberal news casters are slanted in their views, and it definitely impacts their news reports. Of course one cannot help but have an opinion on a subject; that's not what Goldberg is talking about. It's when the opinion affects the "objective" news reporting and favors the democratic version of an issue that you get biased news. One thing I must pick at in this book is the foul language. I don't like foul language in anything, so just to warn you: a few D- and H-words, as well as at least one F-word. Nightly news is quickly going out of style anyway, and FOX News's ratings have never been better...America is realizing Goldberg is right - and the liberal news is Left...and Biased.
Rating:
Summary: A thoughtful, well-presented argument
Review: I must concur with the other reviewers who have stated that it doesn't seem entirely clear that everyone who has reviewed this book for Amazon has read it, since some descriptions of it don't match the book's actual content. Mr. Goldberg, a nearly 30-year veteran of CBS News, knows the business from the inside-out, far better than most of us ever will (or can) know. This book is the description of how liberal bias affects television news, showing how those on network news distort what they report without actually giving the viewer the full story. Though the impetus for the book was a 1996 op-ed in The Wall Street Journal, there are examples here from before and after that event--Goldberg knows his stuff and presents it well. It's important to note, though, that this is NOT a "conservatives good, liberals bad" book. Goldberg takes the people at the networks to task for their actions and praises them when they do it right, but is careful never to levy criticisms unfairly or unfoundedly. Goldberg bears no malice whatsoever toward his former colleagues, and generally absolves them of any conscious blame time and time again. Likewise, his reflective comments--and not entirely flattering recollections of discussions with others--do not paint him, or the op-ed that started all of this, in a completely perfect light. Nor does he claim that the conservative voices (like Rush Limbaugh) are unbiased. He points out that people like Limbaugh admit their own biases and imperfections, while "serious" news people do not. Goldberg does name names, but he never ceases being fair. Contentwise, this book is a must read for anyone interested in the media or American politics. It's a bit too short, and slightly unfulfilling--Goldberg writes with a strong voice, but needs to keep it in check more often so that his message is never muddied--but it's an eye-opening read nonetheless. Goldberg does what any good journalist should do and presents to you the facts as he experienced them, but he lets you make up your own mind. And he argues that other journalists should do the same.
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