Rating: 
Summary: Good, but drags on
Review: This is a humorous read. It is enjoyable, but drags on, without really exploring the details of the final downfall of VA.
Rating: 
Summary: Entertaining and Interesting
Review: I had never heard of Value America prior to reading this book--which I know would have driven Craig Winn mad. The company never made it onto my Internet radar and didn't last long enough to change that. But what David Kuo leaves us with is a tale of one start-up which is highly indicative of what happened to other dot com companies during the same period, and that tale is quite an amusing one.When I first saw the paperback edition of this book in the bookstore, I couldn't believe there was yet another dot com book on the shelves chronicling the death of a start-up, but when I picked it up, I got hooked quickly. In Kuo's introduction, he alludes to a pre-existing fascination with Value America prior to ever having been employed there. I can remember questioning whether or not I should have bought a share of some dot com company back then, much like Kuo, so his experiences mixed with the history of Value America make Kuo the ideal person to narrate the story. After having finished the book, I couldn't believe that the characters were real people. There was just so much of many of the key players' personalities mixed into the story that it seemed almost like a novel. If you're a person who enjoys reading about start-up companies, whether or not they are dot com, you will love this book. It really puts the notion of common sense in business back in perspective.
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