Rating: 
Summary: The ones who read this book will be the winners
Review: I have read dozens of books on sales and nothing impressed me as much as this book. Why? Simple. It is a complete volume in itself. There is absolutely nothing else you need in order to have the tools necessary to go out and start selling. IF you take the tools and techniques in this book, learn them, know them, and live by them, you could not help but be a better communicator and salesperson.Hogan begins at the beginning. And takes you all the way through to success. What are the exact steps you'll need to take? Don't worry, they are all outlined here. In great detail. Down to what to say, where to stand, when to nod, when and how to close the deal. And the most important thing, making the deal a win/win for both sides. This is what I like about Hogan: ethics rule. Where I got the most punch was from Chapter 3 - the Laws of Persuasion. Hogan's examples are right on target. I took this information immediately and applied it the very next day with 3 different clients and the info was direct on target. Any salesperson who wants to become a master at his craft would be a fool to pass on this book. Those who read it will end up the winners!
Rating: 
Summary: A Pretty Good Sales Book with a Few Small Flaws
Review: From reading this book, I believe Kevin Hogan is a gifted persuader and has a lot of knowledge to offer. His well-organized book provides numerous examples of techniques that will work in many situations. It's also research-based, and there are a few things here that I haven't seen anywhere else. In short, if you want a library of good books on persuasion, then this book will make an important contribution. However, if you want the best book on persuasion, this is not it. "Psychology of Persuasion" has several relatively small weak points that might prevent you from buying it.
1. First, although the book is well-organized, the writing itself tends to stray at times. Perhaps because professors are accustomed to abstruse writing, it's difficult for them to write cogent sentences.
2. Hogan wrote this book with a sales perspective. Although he suggests that a person could use his techniques in other situations, he often leaves it to the reader to forge those connections.
3. Much of the dialogue sounds stilted, largely because it might remind you of a bad car salesman. Don't get me wrong: The techniques are sound; it's just that many of the examples lack a natural voice. On the flip side, a few of the examples are amazingly good and completely natural.
4. Lastly, Hogan goes out of his way to inform us of Biblical examples. Although the examples are mostly pertinent, some sound a little forced and a tad evangelical. This may make some people nervous in a book about persuation. Overall, this book is very useful, but a good editor could make it a lot more fun to read. It's due for a reprint, and I hope that Hogan adds some polish for the next edition.
Rating: 
Summary: Mistitled
Review: The title should be "The Techniques of Persuasive Selling - How to Persuade People to Buy What You Sell." "Psychology" is advertised in the title, but it's sizzle with no steak. The "techniqes" are standard selling stuff. It's a quick read.
Rating:
Summary: Great book
Review: I picked this one of a shelve in a sumer-cabin I was staying at and could not put it away until I had finished it. I think everyone can benefit from the advice in it. Even though some of the advice is common sense it is still valuable and worth reading over and over. I don't work as a salesperson but I think this book can help me with my career, that is if I can remember the advice given in it.
Rating:
Summary: Mistitled
Review: The title should be "The Techniques of Persuasive Selling - How to Persuade People to Buy What You Sell." "Psychology" is advertised in the title, but it's sizzle with no steak. The "techniqes" are standard selling stuff. It's a quick read.
Rating:
Summary: Excellent Material; Persuasion is a must have
Review: Kevin Hogan's The Psychology of Persuasion: How to Persuade Others to Your way of Thinking is an absolute treasure of insight into the human character and mind. His win/win scenarios and positive self-talk and thinking are great reminders and inspirations to every person no matter what their occupation. If you are looking for a book that can allow you to learn the secrets to success through postive communication and interpreting the cues of your client or anyone, this book is for you. A very good read and an absolute must for every salesperson's library.
Rating:
Summary: Practical and Makes You Think
Review: My boss always used to say "It's a numbers game." Now the numbers are better! I used to close about one out of nine customers. I now close one out of six. I think the credit has to go to The Psychology of Persuasion. When I started to apply Outcome Based Thinking, I was very skeptical but the results came within days. I know this sounds like a commercial but you want to have this book because it is so easy to follow the chart in exactly how to get people to buy from you. I think this book is great and I'm happy to be able to write a review for it.
Rating:
Summary: One of the best
Review: Hogan presents a solid approach to selling and influential communication that blends ethical influence and outcome oriented thinking. That's not easy and it's done with elegance. The most important information for the salesman is in sending a powerful and passionate message. Hogan draws on his own personal experience, research from University studies and from his mentors like Ziglar, Hopkins and Tracy. The book could be updated but as far as reading something that really is going to make a difference in your income, this is it.
Rating:
Summary: Excellent Manual for Selling
Review: This book is every salesperson's dream.
Hogan outlines everything in the form of a model for influence then proceeds to share a well conceived step by step approach that works as well in real life as it does in print. I've been selling for almost half of my life (almost 20 years)and have found The Psychology of Persuasion to be one of the most helpful books about influence and communication I've ever read. Any salesperson would do well to read and implement the paradigm of persuasion. The techniques of reading nonverbal communication, utilizing seating arrangements and so on is all easy to understand. I love the book. Marcy Singer
Rating:
Summary: Enjoyable text that works in real life
Review: This was my text for the course several years ago and I found it to be remarkably helpful in launching my sales career. What was important to me is that the author shows how to ethically persuade and not simply just get people to do things willy nilly. I liked learning about hypnotic language, the NLP stuff and the body language chapters. I would recommend this book to anyone who manages people or who is in selling. I read a review below that said the Outcome Based Thinking was really helpful to their staff. I would have to agree wholeheartedly. That was one of the parts of the book that really made it all come together for me.
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