One-to-One Future : Building Relationships One Customer at a Time

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Summary: Plan for the new marketing future with this book
Review: This book helps bury mass marketing and even writes the tombstone "killed by relationship marketing." Chapter by chapter, this book spells out how to market to your customers instead of marketing your product. For instance, it shows you how to aim for customer share instead of market share. It is through examples that the authors show you how to win at 1:1 marketing. If you're in a competitive market or want to improve your marketing focus, read from it. Learn from it. And execute strategies from it. Neither you, your company, nor your customers will be dissapointed.

Rating:
Summary: In Search of Excellence for the Information Age
Review: This is revolutionary stuff. Neither you or your business customers have the luxury of sticking your head in the sand on this. When you pull it out, you'll be all alone...and out of business.