Rating: Summary: Life hasn't been the same since I put this book down Review: This is one of the best business books I have ever read. It has given me invaluable insight to the art of making the deal. Herb Cohen gives you the rules of the playground in laymans terms like no other educational book I've read before (and I've read alot of them).This isn't by any means a touchy-feely, seven-habits, win-friends, golden rule kind of book. It's a frank writing by a serious negotiator qualified by a long list of impressive accomplishments. Cohen uses real-life scenarios from a teenager negotiating with his parents to a street vendor in Mexico City ripping our author off quite well. If you hate sleazy salespeople, buying a new car or haggling over prices, read this book. It will give you great insight on getting what you want.
Rating: Summary: Good book Review: Very good read. I read this book in the early 80's but the book would have been better and more useful with an index. I have ordered Herb Cohen's new book "Negotiate This" I notice this book has an index, so as always "The Master" has learned from his mistake.
Rating: Summary: Negotiation skills are critical in today's world Review: What a wonderful book. I learned about negotiating ethically and skillfully from this author. You will too. This book is a must read if you want to learn how to leverage your negotiations, and obtain the best results. Bravo!
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