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Summary: Perseverence Pays
Review: This book opened my eyes to the true importance of perseverence, and how just a single changed opinion can make all the difference in the world. This is the best book I have found since discovering "9 Free Secrets of New Sensual Power" which got me moving toward levels of personal intensity I had never expected to reach -- and the really interesting part was that the Tipping Point's message of perseverence helped me to continue with the lessons in the other book until I was actually able to get to a tipping point in sensuality and personal power which has been profound. If you want to boost your personal power get "9 Free Secrets of New Sensual Power." If you want to change the world get "the tipping point."
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Summary: A very interesting and captivating book
Review: If you like books that pervade your thought process for a long time, read this book. It is very interesting and allows you to think differently about trends and how they are created. An good analysis of the different types of people who facilitate trends and it's peppered with real world examples that are easy to understand.
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Summary: A Great Read!
Review: I read this book to see what all the buzz was about. I was not disappointed a great read that will really get your creative juices flowing!
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Summary: One step ahead of the rest
Review: I am a man of few words, and I believe good marketing and good books should also be succint. This book is just that. Concise, relevant to today's market place and full of strong insightTorque Launch
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Summary: A real eye opener and an excellent read
Review: This book in a way tells a story, about how an idea, or a brand or a new product, can start off small and then grow very large very quickly, and the book explains the forces and the factors that mean that this idea will either make It or not. The Tipping Point of the title is the point at which the idea will either go one way or the other. The author does an extremely good job of highlighting all of the factors that have an influence, and uses several different types of example to illustrate this. There are examples from "on the street" (Zero Tolerance in New York City), from fashion brands (surferwear from California), and from history and politics (how word of the English troops advance in the USA was spread and started the revolution). And many more. Throughout the author quotes scientific research from many fields, including Psychology and Sociology. For all I know he could have made it all up. But I don't think so, I think he has it right. This book was a real eye opener and an excellent read all in one.
Rating:
Summary: A real eye opener and an excellent read
Review: The book in a way tells a story, about how an idea, or a brand or a new product, can start off small and then grow very large very quickly, and the book explains the forces and the factors that mean that this idea will either make It or not. The Tipping Point of the title is the point at which the idea will either go one way or the other. The author does an extremely good job of highlighting all of the factors that have an influence, and uses several different types of example to illustrate this. There are examples from "on the street" (Zero Tolerance in New York City), from fashion brands (surferwear from California), and from history and politics (how word of the English troops advance in the USA was spread and started the revolution). And many more. Throughout the author quotes scientific research from many fields, including Psychology and Sociology. For all I know he could have made it all up. But I don't think so, I think he has it right. This book was a real eye opener and an excellent read all in one.
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Summary: An amazing insight into how society works
Review: When I picked this book up, I was thinking Hey this is just going to be another faddish piece of sociological mumbo jumbo pretending to be proper management science. Within about 6 pages I realised that I was being completely unfair and settled down to really Learn Something. The book in a way tells a story, about how an idea, or a brand or a new product, can start off small and then grow very large very quickly, and the book explains the forces and the factors that mean that this idea will either Make It or not. The Tipping Point of the title is the point at which the idea will either go one way or the other. The author does an extremely good job of highlighting all of the factors that have an influence, and uses several different types of example to illustrate this. There are examples from "on the street" (Zero Tolerance in New York), from fashion brands (a surfer brand from California), and from history and politics (how word of the English troops advance in the USA was spread and started the revolution). And many more. This book was a real eye opener and an excellent read all in one. I can recommend it no higher than that. It is essential reading for all marketing or brand managers, and for anyone who is interested in how trends in society take off.
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Summary: The selling point
Review: This book seems to have done well only because it has the attraction of the gullible audiences who read the business self help books that are all so similarly vacuous. There are a few interesting points here (perhaps where networks are concerned), but what is troubling is the authority Gladwell feels he possesses with the "evidence" he has to back up his theories. Few of the studies he provides conclusively support his ideas, and some of the studies themselves come to dubious conclusions provided he portrayed them correctly. THE TIPPING POINT is really an example of poor social science from an author who has obviously read a freshman year psychology textbook at some point in his life, but who doesn't give much thought to what you can reasonably infer from statistical data. He tries to explain the world with his "tipping point" theory and, in order to accomplish the task, he simplifies complex processes like crime and smoking to a point where his "theory" becomes more like a marketed product than science. This isn't too surprising. After all, he wants to show how marketing can change the world. Gladwell says he's not a Connector. But he's also not a Maven who's in the know. He's a Salesman, and if you're not careful, he's likely to persuade you into buying this book.
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Summary: WoW
Review: This book boggles the mind...makes one think of how much control one actually have in this world...
Rating:
Summary: Eye Opening & Enlightening
Review: Wow, Marvelous book!! I can't stop reading the book once I started and therefore I finished the book in 3 after-dinner evenings. There are just too many new insights and information. Need to read it more times later to review some of the key points. In essence, the book talks about a simple theory of how things, ideas, products in this world being spread out and hit the "Tipping Point". A lot of real life examples and a lot of reference information from sociology, psychology and marketing research are used. The book will surprise you with a different perspective about how things happen in the world. Good for the businessworld as well in marketing new products and ideas. A must read, please !!
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