Rating: Summary: Entertaining and Somewhat Useful Review: Malcolm Gladwell wrote The Tipping Point to explain why small things often cause an idea, product, tv show, book, etc. to suddenly become somewhat popular.Gladwell tells us that epidemics are caused or changed by seemingly small or unrelated things; by epidemics he usually means fads, but sometimes means cultural changes or true epidemics. He says that they are affected by a relatively few number of people (social butterflies, experts and salesmen), the "stickiness factor" (how interesting or contagious the actual thing being transmitted is) and the power of context (external factors). The best part of the book is Gladwell's writing style. He writes this serious non-fiction book in a very light, conversational, almost stream of consciousness style. While writing about a general topic to explain his points, Gladwell interrupts himself to give anecdotes to support all his points. These anecdotes are always interesting--there is not a single fad or epidemic that he discusses that did not hold my attention--even if they do not always support the larger point he is making. Therefore, no matter what you think of his arguments, after you read this book, you will be intellectually stimulated and have a lot of information about subjects as random as suicide rates in the South Pacific and Hush Puppies. The weak point is that Gladwell is obviously overselling the idea that he has come up with something novel. Hard sciences and, in mathematics, chaos theory long ago figured out that little things can make a surprisingly big difference in almost unrelated events. We instinctively know all these things about human society as well. We all know that some people know everyone and transmit their views to everyone they know. We all know that some people are great salesmen or are experts in arcane things and that these people have great influence. We all know in our lives that small almost random tweaks can make the difference between an idea or product succeeding and failing. We've all seen that adding color or changing a pie chart to a bar chart, etc. can make the difference in a presentation for work or that adding or subtracting a character on TV can make the difference (look at what a difference an actress cutting her hair made on the TV show "Felicity"). Nevertheless, Gladwell does a great job of assigning words to all these things that we know by instinct. And we can ignore the fact that he is a classic "salesman" and is trying to make us believe that he has come up with new ideas rather than a new vocabulary and interesting anecdotes.
Rating: Summary: A useful, provocative book Review: I picked this book up when I remembered Gladwell's name from some interesting New Yorker articles. As an educational psychologist who studies creativity, I found Gladwell's "theory" to be provocative, especially for an author who doesn't use the scientific jargon. I taught a senior seminar on creativity this spring, and I dusted off my copy of this book and assigned it to the students. They were a high powered group, so I was a bit worried that they would dislike the pop psychology aspect of Gladwell's work. But they loved it -- several wrote on their course evaluations that it was one of the most provocative books they read during their college careers. I think the lesson learned is that (as other reviewers have noted) the material is aimed at a layperson audience, and someone reading it for scientific insight will be disappointed. But the book is a great stimulus for discussion about several points, including (1) how Gladwell's theory compares to research on creativity, (2) the value of jargon-free interpretations of the social sciences, and (3) the veracity of Gladwell's theory and numerous examples. I went in with a reasonable view of the book's usefulness, and I was quite pleased with the result.
Rating: Summary: How self-promotion and excessive behavior start trends Review: A book about word-of-mouth and how trends get started? Within the tasteful cover and generously-spaced type, is a sophomoric analysis of social dynamics and their possible influences on generating critical mass. Praised by so-called literary elite, the book's authoritive prose gives merit to a 'certain point of view' about social behaviour and overall trends. Beneath the fluff is simply an exercise in book publishing and maximizing profit. Save your shekels.
Rating: Summary: This is a best seller? Review: The title and the cover are quite catchy. The book is more sociologically based, with some tidbits on marketing. Discusses the fact that small acts can cause "tipping points" or major change. Not totally convincing but possible. Examples (and patriotic ones at that) are very stretched out and could be more to the point. The book might be of more interest if one is a sociologist and doesn't mind some fluff, but frankly I thought the book was mediocre.
Rating: Summary: Great book as a first reading on the subject Review: This book is a very entertaining piece of education and a great incentive to read more on the subject. The style makes it a fast reading book that sticks into your memory. However, it lacks scientific rigor in many demonstrations and research stays too much on a "personal level" as the author relies more on personal or friends' exemples than on research. More marketing cases illustrating the "tipping point" would have been a great addition to this book. But it may be up to us, marketers to build these cases !
Rating: Summary: Entertaining and Thought Provoking Review: Much like his often published essays in the New Yorker, this book is erudite without being preachy or ostentatious. Gladwell writes with unerring purpose yet infuses everything with his wry humor. The ideas in this book regarding marketing, how an idea or a product turns 'epidemic' are brilliantly thought through and well-illustrated. Not only is this a book about the nature of marketing and 'hype', but it's also a well-considered meditation on public opinion and its nature. Some of Gladwell's attempts to demystify how a small idea or a product can reach its 'tipping point' are less than persuasive, but all in all, this is a book of startling insights and acumens.
Rating: Summary: Succinct and thought provoking Review: I went into this book with absolutely no expectations. I added it to my wishlist after a random encounter with it at a bookstore, and received it soon after without having heard anything else about it. Obviously, I thought it looked interesting, but never would have guessed how into it I would quickly become (devouring it in only 3 days). Contrary to what some of the critics that have written reviews on this web site say, I found much of this book to be very surprising and original (and I was a sociology major during my undergrad days). While much of the data that Mr. Gladwell relies on isn't new (e.g., studies of Sesame Street in the 1960s), I think he pulls it all together in a very coherent and accessible way. An important skill for a social scientist to have is to be able to pull together a number of different ideas that people may already know about on their own, but then synthesize them in a way that leads to new and exciting conclusions. This book succeeds at that. Furthermore, the case studies that Mr. Gladwell relies on to make his points were fascinating stories in and of themselves. A major reason that I kept wanting to read this book was simply to see more examples of people acting in ways that I never would have predicted. That isn't to say that some of the criticisms made in other reviews aren't valid. I did sometimes question whether these findings could have predictive value. The book is only valuable if it actually provides information on how to cause a "tipping point," not just evaluate why one happened after the fact. In this sense, the book is a mixed bag. I found the discussion on what types of personalities it takes to make something's popularity explode interesting, but am not sure how I would apply it. Whether or not these key people end up adopting and pushing an idea or product would seem to be beyond its creator's power. It's a matter of luck. But as Mr. Gladwell makes clear, this may be the most important part of causing a "tipping point." Other parts of the book were more useful. For instance, nothing could be simpler to understand and apply than the chapter on how keeping a group's membership below 150 people keeps that group connected in a way that a larger group can never be. That may be an intuitive idea generally, but nothing is intuitive about the number 150. It's a great part of the book because it's such a simple idea, but one that never would have occurred to me at this level of specificity without a lot of trial and error. Another problem with the book is that Mr. Gladwell may have ignored some examples that didn't fit into his model. For instance, he gives the New York City police force all of the credit for the major decline in crime that the city saw during the 1990s. However, as I understand it, crime decreased across the country. It's possible that the decrease in crime in NY would have happened even without the police efforts that Mr. Gladwell discusses. Maybe, maybe not, but Mr. Gladwell should have distinguished the decrease in crime in NY from the decrease that was taking place everywhere. I had a law professor once who often lamented theories that explained everything. Usually, a theory that appears to explain everything actually explains nothing at all. Mr. Gladwell would have done himself a favor by showing why the decrease in crime in NY was interesting not only when looked at on its own, but also when compared to decreases in crime that were taking place in other locations. Overall though, I really enjoyed reading this book, and would highly recommend it to anyone who is interested in human behavior. I never would have thought that I'd describe a book like this as a page-turner, but it was.
Rating: Summary: The Tipping Point: How Little Things Can Make a Big Differen Review: Have you ever wondered what makes something or someone a success? Gladwell's explanation is fascinating to hear and also to think about. I read this book while on the beach in Costa Rica, the only business book I took on vacation. While an easy read, it is chock full of so many thought provoking ideas, that I'd read for awhile and then have to put it down to ponder the details of what I'd just read. (The swaying of the beach hammock helped the process!) With delight, I realized that I am a "Connector" a person who knows many and who shares thoughts, knowledge and ideas freely. To find out about the two other personalities that need to come together in order for a trend to turn into an epidemic success, you NEED to read and savior this book.
Rating: Summary: Love is the Killer App Review: This book cements my opinion about networking, that it is nothing more than paying attention to others and finding out all you can about them, so that you can share your knowledge and your contacts with them. In the end your good intentions come back full circle in ways you've never imagined. Tim Sanders does a superb job of explaining this concept in easy to understand yet business-like words. Reading this book will help the success of anyone in the business world, but it will be especially attractive to those just beginning their career.
Rating: Summary: This is the Way the World Works Review: Gladwell's book may or may not be science. But, if it isn't science it's art. Not art in the sense of a literary masterpiece, but art in the sense that Gladwell nails down the way we make decisions, explains it in readable terms and creates a map we can follow to replicate the process. As someone who has made a living in marketing communications, I've found this the best, most accessible explanation of what we attempt to do in marketing a product or service. Gladwell also makes it clear why our efforts are successful or not as the case might be. Much of this is old news, but no less useful for being made accessible. "The Tipping Point" will make you a more effective marketer or a more savvy consumer. In either case it will increase your ability to understand what is happening and why. What more can one ask of a book?
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