The Art Direction Book (D&Ad Mastercraft Series)

Rating:
Summary: Inspiring!
Review: This book is great for seeing what some of the most recognized professionals are doing in this industry. Reading their insights about what makes a good Art Director was quite encouraging for a Junior such as myself. You also, get a glimpse of what some of the personalities are like which is important in the work world. The work presented in this book are quite amazing. My only concern is that most of the work seen was for big name clients that encourage creativity. I've always been more impressed when an agency can take a client that nobody has ever heard of and turn it into something that people will want to hear from (which as we know is the challenge of design and advertising). Perhaps someday we will find books that expose not-so-famous clients and how not-so-famous Creative people managed to produce great work for them.

Rating:
Summary: Inspiring!
Review: This book is great for seeing what some of the most recognized professionals are doing in this industry. Reading their insights about what makes a good Art Director was quite encouraging for a Junior such as myself. You also, get a glimpse of what some of the personalities are like which is important in the work world. The work presented in this book are quite amazing. My only concern is that most of the work seen was for big name clients that encourage creativity. I've always been more impressed when an agency can take a client that nobody has ever heard of and turn it into something that people will want to hear from (which as we know is the challenge of design and advertising). Perhaps someday we will find books that expose not-so-famous clients and how not-so-famous Creative people managed to produce great work for them.