Type in Use: Effective Typography for Electronic Publishing

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Summary: Where is the white space?
Review: A very broad book on design, the content is insightful and thorough. The best part of this book is the timeline. I was especially inspired by the last entry. Why is the letter "i" upside down on the cover?

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Summary: Great for web designers who want to improve their type skill
Review: As a web designer, I always found adding typographical elements to my layout to be the hardest part. I would create a great looking page only to ruin it with a weak looking headline or inappropriately selected font settings.

I've looked for a good book to teach me typographical basics and decided to try Type In Use, even though it is geared toward print.

I have to say I've been extremely satisfied with my choice and have noticed a great improvement in my designs. The greatest proof of the change in me is how I began to look at the design of the book itself differently, analyzing it and seeing how Alex White practices what he preaches.

In each chapter, Alex begins by explaining a different part of the printed page and then showing and analyzing real world examples. There are chapters about text, headlines, subheads, breakouts, captions, department headings and more. This may sound a bit boring (devoting an entire chapter to captions?) but Alex manages to keep it all very readable with plenty of inspiring examples.

I've found this book to also be a great source of inspiration to my work after I finished reading it and I come back to it whenever working with any kind of type, online or offline.

The only weak point I found in this book is the chapter about Web Typography. I don't know if Alex aimed this chapter at people with no web experience at all or at web designers who want to learn typography on the web but he failed either way. The entire chapter in nothing more then a series of facts (some of them plain wrong) about writing HTML, designing sites, file formats, etc. Feel free to skip this chapter, the rest is gold.

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Summary: "The most significant book of the digital publishing age"
Review: TYPE IN USE by Alex White transcends the trendy DTP "how-to" bookshelf with the real story on how to craft truly fine pages of typography! The first edition was the top selection for publication designers in The Designers' Bookshelf of The Design Center, but has been out of print for more than two years. Now this important work is back, and the editors at graphic-design.com agree -- Type In Use is the essential book for anyone who wants to really understand how to make typography do what it's supposed to do! . . . Alex writes: "Our job [as designers] is to compose elements to make them maximally interesting and comprehensible. 'Maximally interesting' does NOT mean 'Hey, Wow! Pop! Zoom!' It means revealing the content of the story instantly and efficiently." . . . Type In Use will train you how to accomplish that goal. You'll know where to put type on the page, and how to put it there. But unlike any other book in the past 25 years... Type In Use will tell you WHY! If your goal is persuasive, successful publishing, don't wait for this one to go out of print too... just click up there and buy it NOW. You will be very glad you did.