Brain Darts: The Advertising Design of Turkel Schwartz & Partners

Rating:
Summary: Brain Darts: Smart Creative Made Simple
Review: "With Brain Darts, Turkel Schwartz & Partners helps people better understand how simple and magnificent creative thinking and problem solving can be. Bruce Turkel's illustrations make the complex and esoteric very clear. His style and humor make the process of learning a joy. Of course, you can't articulate this stuff so well and make it so real without walking the walk, and Bruce Turkel does that part with long strides and a nice bounce in his step. Highly recommended to anyone who wants to get the most out of this visit to the planet..."

Rating:
Summary: Brain Dead!
Review: "With Brain Darts, Turkel Schwartz & Partners helps people better understand how simple and magnificent creative thinking and problem solving can be. Bruce Turkel's illustrations make the complex and esoteric very clear. His style and humor make the process of learning a joy. Of course, you can't articulate this stuff so well and make it so real without walking the walk, and Bruce Turkel does that part with long strides and a nice bounce in his step. Highly recommended to anyone who wants to get the most out of this visit to the planet..."

Rating:
Summary: "Darts" Misses The Mark
Review: A towering monmument to mediocrity. With the exception of a handful of first-rate ads (Designing Eye furniture, Discovery Channel, The Peabody Hotel), the creative showcased in "Brain Darts" is devoid of wit, daring or originality. It's second rate stuff that doesn't begin to compare with the breakthrough work routinely created by fellow Miami agency Crispin Porter & Bogusky. I can't believe they honestly believed the ads for Bet Shira, Bacardi and Multivision - to mention just a few - actually merited publication in a book. This shows a shocking lack of judgement on the part of the authors.

Rating:
Summary: "Darts" Misses The Mark
Review: For me, this book was a bust. It's not that the creative is terrible: it's just not terribly good.So why give it one star as opposed to, say, two or three? Because of the utter lack of originality that pervades much of the work. For example, the Elbow Beach Resort ads are a pale imitation of Goodby Silverstein's far superior NCL campaign. Likewise, the work for Bet Shira is a shameless ripoff of Fallon's lauded Espiscopal Church ads of the 1980s. And the cover? It seems like a swipe from Target. As a marketing ploy designed to raise the agency's profile and impress potential clients, the book is undeniably brilliant. As a collection of original and daring creative, however, it is sadly lacking.

Rating:
Summary: Brain Dead!
Review: it's just rehashed, old and boring.....it is chest beating at it worst...It is like a glorified portfolio for the company.