The Art of Selling Art

Rating:
Summary: Save Your Money and Your Time!
Review: After reading this book I would avoid all books by this author and this publisher. The book reads as if it were written from start to finish in one sitting--as if the author were jotting a causal letter to a friend. It is unbelievable that an editor did not correct the numerous typos, grammatical errors and weak sentences in this text. In addition, the book is completing lacking in factual data and has very little insight to the art business. Almost any sales person from almost any field could have written this book.

Chris Johnson
Owner
Johnsonese Gallery
Chicago, IL

Rating:
Summary: The price of this book is not warranted
Review: I received this book after about 2.5 months. I was eagerly awaiting its arrival. I figured the hefty price for the book was warranted because it MUST contain valuable information that I don't already have. I was mistaken. This book contains a series of scripts, that in this reader's opinion, are not something I would say to any of my clients. I am about half way finished with this book and I'm still looking for the nugget of information that would make this purchase worthwhile. If I don't locate it, the book is going back to Amazon.com. Don't waste your time or money on this one.

Rating:
Summary: A Letter from Switzerland Gives Glowing Remarks
Review: I routinely recieve letters from readers but this one stood out written by a new gallery owner in Switzerland (English is her second language):

Dear Zella,

I was very pleased to meet you at this year's New York Art Expo. Last year I ordered your very interesting and useful books about selling art, building up collectors, and managing a gallery. I learned a lot from your books and I still do.

Thank you for all your precious suggestions! Please let me know as soon as you plan a trip to Switzerlands. I could even offer you my gallery for presentations of "The Art of Selling Art" or "The Art of Managing an Art Gallery" and invite interested and people.

Best regards,

Lucilla Hermann, Owner of Kunstgalerie Artrivm Goethestr. 11, 8712 Stafa, Switzerland Tel: [phone] Fax: [phone]

Rating:
Summary: Out Dated and Hoaky
Review: I wish I had heeded the advice of the previous reviewer because this book was absolutely a waste of time and money. The contents are just as cheesy as the title and I never found an ounce of "insight" in the entire book.

Rating:
Summary: Zella knows exactly how to sell any type of art to anyone.
Review: Wow, this lady explains how to overcome any objection that a customer will give you for not buying a piece of art. Her approach works really well if you're working in a commercial or fine art gallery. She understands why prospects buy art. I've already used two of her ideas to increase my sales. You have to understand that art is something which truly has to be sold to a prospect. Therefore to be successful with her techniques, you have to memorize the phrases she uses until you can say them naturally with sincerity and empathy to your customers. She truly shows you how to sell art and what to say to anybody in order to successfully close a sale. Every time I reread the book, I learn something new. I hi-lited almost every sentence in this book.