When Advertising Tried Harder: The Sixties: The Golden Age of American Advertising

Rating:
Summary: Guaranteed to make you feel bad about your own work!
Review: A great review of some of the finest advertising ever created. A little DDB-centric, but that's to be expected, as they were hands-down the driving force behind the creative revolution. Absolutely worth buying, if you can find a copy at a reasonable price.

Rating:
Summary: The best history of the creative revolution
Review: In the sixties and seventies, Doyle Dane Bernbach was the toast of New York advertising, revolutionizing the look, style, and standards of creative work. This is the best book about that golden period, and one of the better books about advertising, period.

I sincerely wish someone would reprint this work. It should be required reading for every advertising student - and every brand manager, for that matter.

Rating:
Summary: The best history of the creative revolution
Review: In the sixties and seventies, Doyle Dane Bernbach was the toast of New York advertising, revolutionizing the look, style, and standards of creative work. This is the best book about that golden period, and one of the better books about advertising, period.

I sincerely wish someone would reprint this work. It should be required reading for every advertising student - and every brand manager, for that matter.