Graphic Designer's and Illustrator's Guide to Marketing and Self-Promotion

Rating:
Summary: Great Coverage of a Neglected Area
Review: Too little has been written about the business side of graphics and, unfortunately, much of what exists is too theoretical or academic to use. Maria's book "cuts to the chase" and tells the graphic arts professional what they need to know to succeed. Corporate contractors can benefit, too, in learning how to maximize "win-win" situations with their creative professionals. This is a user-friendly handbook for the busy commercial artist - or the artist who would like to become busy by tapping the insights of a seasoned professional.