The Dream Factory

Rating:
Summary: inspiring and fascinating: intro to a great design company
Review: This book is the ideal popular introduction to one of the most remarkable design companies in existence. Its products are so unique and so daring that in the future, I believe, they will coveted as those of Art Nouveau or the Viennese craft and Mission movements. Unlike the earlier "Design Factory" book, which is very difficult to get through, this book is a delight to read and a visual feast for the eyes. THe reader gets to know not only the great designers who dreamed up the many pioneering products of Alessi, but the methods and thoughts of its current design guru, Alberto Alessi, and his methods. Above all, his considerable charm comes through the writing, which is clear, very personal, and of great interest.

Make no mistake about it: this company is important because of its uncompromising vision, its unorthodox marketing methods, and its consistent commercial success. It deserves study by those interested in management as well as design. This company is peerless, as much a culture or mindset as a commercial operation.

Warmly recommended as a true gem.