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Rating: 
Summary: A BOOK FOR IDIOTS!
Review: Heller has done a superb job exploring the emergence of super-sexy figures and the ultra-erotic images used in modern advertising. The average grocery store-sold magazine of today has more sex in it than any male magazine sold during the 1960s or 1970s. Why? Because people love sex and they love sexual images. The allure or sexual advertising has become a fixture in the weaving of personal and societal fantasy. And this is one of the reasons why sex is such an effective selling and marketing tool. Heller illuminates the forces behind the drive and explores the mystery behind why sex sells so well.
Rating: 
Summary: When Sex Sells It Sells Very Well!
Review: Heller has done a superb job exploring the emergence of super-sexy figures and the ultra-erotic images used in modern advertising. The average grocery store-sold magazine of today has more sex in it than any male magazine sold during the 1960s or 1970s. Why? Because people love sex and they love sexual images. The allure or sexual advertising has become a fixture in the weaving of personal and societal fantasy. And this is one of the reasons why sex is such an effective selling and marketing tool. Heller illuminates the forces behind the drive and explores the mystery behind why sex sells so well.
Rating: 
Summary: Uh, ok. Sure.
Review: I think "a California reader" should just go back to reading Hustler and leave the design books to the "idiots". Good book, but I found Heller's book on the swastika more compelling.
Rating:
Summary: A BOOK FOR IDIOTS!
Review: What a terrible disappoinment it was to read this book. The secrets of sex as a tool in advertising and design are talked about in this so-called exploration of erotic and exotic media. The want to be interviews with what they call leading figures in mainstream marketing tries to focus on sex and innuendo, but from a very bad point of view. They bring in pornography of Calvin Klein ads, graphic and advertising design from music, art, film, packaging, and publishing. SO WHAT! What are they really trying to get across, only an idiot will know. I thought this book was stupid, shallow and totally senseless. I DO NOT recommend it to anyone.
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