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Rating:
Summary: Tomorrowland Today
Review: The Jerde Partnership new literary retrospective is as stunning as one of their architectural projects. Under the always forward thinking direction of Jon Jerde, the Jerde Partnership has redefined the mall shopping experience to what it is today.

Designers like the Jon Jerde are masterful in getting conservative real estate developers to buy into wildly unimaginable design and then execute them to perfection. I always wonder how the Jerde Partnership would redesign the Amazon.coms of the electronic world to make the online world a better place.

I highly recommend this book as a great conversation piece, a behind the scene view of the process of selling large ideas, and a stunning display of architectural design that has been copied over and over but never duplicated.

Rating:
Summary: Tomorrowland Today
Review: The Jerde Partnership new literary retrospective is as stunning as one of their architectural projects. Under the always forward thinking direction of Jon Jerde, the Jerde Partnership has redefined the mall shopping experience to what it is today.

Designers like the Jon Jerde are masterful in getting conservative real estate developers to buy into wildly unimaginable design and then execute them to perfection. I always wonder how the Jerde Partnership would redesign the Amazon.coms of the electronic world to make the online world a better place.

I highly recommend this book as a great conversation piece, a behind the scene view of the process of selling large ideas, and a stunning display of architectural design that has been copied over and over but never duplicated.