Chiat/Day: The First Twenty Years

Rating:
Summary: ASTONISHING SUMMATION OF CHIAT/DAY'S GOLDEN ERA
Review: Worth the price alone for the insight into the Apple Computer "1984" campaign. Chiat/Day left an indelible mark on advertising before they sold out to TBWA.

This book should serve as a solem monolithic sentinel to (i) those hot shops which might consider giving up their autonomy for an infusion of cash; or (ii) those shops which suffer from mismanagement.

Rating:
Summary: ASTONISHING SUMMATION OF CHIAT/DAY'S GOLDEN ERA
Review: Worth the price alone for the insight into the Apple Computer "1984" campaign. Chiat/Day left an indelible mark on advertising before they sold out to TBWA.

This book should serve as a solem monolithic sentinel to (i) those hot shops which might consider giving up their autonomy for an infusion of cash; or (ii) those shops which suffer from mismanagement.