Type & Layout: How Typography and Design Can Get Your Message Across-Or Get in the Way

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Summary: Unparalled Research Into Legibility
Review: Wheildon refocuses the question of legibility onto how much the reader remembers. This is retention: the only thing that can be scientifically measured and the one thing that cannot be ignored when serving your clients. Wheildon interprets this information to disprove some typographical rules, but he lays down new rules that are often overly simple. There is no room for rhetorical designs that might support the words or for visual appeal. The book will help you understand how much is lost if you allow style to dominate the copy and has some penetrating insites into how we read.