The Art Firm: Aesthetic Management and Metaphysical Marketing

Rating:
Summary: Brilliant Book - ART = CAPITAL !
Review: I highly recommend this incredibly stimulating odyssey to the land of art and aesthetics ! Noone seriously practicing a creative job should neglect it for here you will pick up the new weltanschauung on management based on philosophy you have long looked for. Guillet de Monthoux's take on how art and culture have blended with business is absolutely brilliant and
clearifying . Go get it now !

Rating:
Summary: Great Book !
Review: The Art Firm investigates how to apply the methods artists use to create value in their work to the methods managers use to run their businesses. Cases of aesthetic management are cited to illustrate the range of possibilities inherent in this type of application and to understand the potential of this type of operation in the art-based economies of tomorrow.
Absolutely great book, I recommend it to everyone who
works with art management in any form.

Rating:
Summary: Great Book !
Review: The Art Firm investigates how to apply the methods artists use to create value in their work to the methods managers use to run their businesses. Cases of aesthetic management are cited to illustrate the range of possibilities inherent in this type of application and to understand the potential of this type of operation in the art-based economies of tomorrow.
Absolutely great book, I recommend it to everyone who
works with art management in any form.

Rating:
Summary: Experience and History
Review: This book is for those who would like to investigate the impact of Art not only on society but on management issues as well. This lovely serendipity walk guides us through the history and allows amazing insights. As Pierre says, "art firms might conceivably serve as models for helping firms generate aesthetic energy by stimulating technicians, artists, critics, and audience to maintain Schwung in aesthetic play".

Guillet de Monthoux describes a new emerging manager, who feels the need to go beyond sponsorship and who really embeds art into business. He carries on to write, "Success is no longer measured by being as artistically creative with given hardware as theaters have been using texts and images, signs and colors to make art work." --- Here we are, facing a transformation of managerial theory to aesthetic management. It's really exciting to read and impressive regarding the deep knowledge he shows.