What Logos Do: And How They Do it

Rating:
Summary: Great look at current trends
Review: I had to write after reading the reviews below (one was obviously written by Marc English's mother). I found this book gave me great insight into current design trends. It's not a history of design. It's more a present and future. Loads of examples with notations on what it is that makes them work.

Rating:
Summary: Good companies and concepts but lacks depth
Review: Logo book with some concepts on great companies but lacks development stages and depth.

Rating:
Summary: not for professional designers
Review: Very disappointed. This book is filled with pretty pictures and wow-gee-whiz gushing, but no critical analysis. I expected critical analysis, based on the title, but instead was presented with marketing-quality, un-scholarly, un-professional text.

If you want a real book on logos read Marc English. I feel bad saying bad things about the book. But, I really disliked it. If you were new to graphic design you'd love it. But billed as it is, it's one-star. :(

Rating:
Summary: Wonderful Book
Review: While this book provides some beautiful examples of current trends in logos, it offers much more. It provides a great overview of why logos are important to the products and services they represent as well as how well crafted logo concepts are developed. I recommend this book to all of my clients before I start logo projects for them.