Rating: 
Summary: A must have for every serious designer
Review: ---"The best designers sometimes disregard the principles of design. When they do so, however, there is usually some compensating merit attained at the cost of the violation. Unless you are certain of doing as well, it is best to abide by the principles" from the Introduction.--- Really a cross reference whether you are designing for screen, print or industry, to tune and power up your designs. Simple 100 design principles laid and explained clearly by example. You will be amazed how instantly it works out. But if you are looking for an inspiration look for other items like "Big Book of Design Ideas"
Rating:
Summary: A must have for every serious designer
Review: ---"The best designers sometimes disregard the principles of design. When they do so, however, there is usually some compensating merit attained at the cost of the violation. Unless you are certain of doing as well, it is best to abide by the principles" from the Introduction.--- Really a cross reference whether you are designing for screen, print or industry, to tune and power up your designs. Simple 100 design principles laid and explained clearly by example. You will be amazed how instantly it works out. But if you are looking for an inspiration look for other items like "Big Book of Design Ideas"
Rating:
Summary: Extremely Good
Review: As a graphic designer, I'm aware we dislike the rules, and we love and embrace creativity. Therefore, this book for those who dislike rules is a good option, it just gives information, presented in a extremely organized way, as tools for tcreativity. Since it give to the reader the awareness and chance to find the way to best combine this resources, in your own personal way.
Rating:
Summary: great practical guide to user experience design
Review: First, I wasn't sure if I should buy this book, but after reading half the book at the bookstore, I am convinced this is one of the best a-z guide on user experience/desireability/usability......very well written and easy to read....with great examples! I recommend this book to people in design or design related field.....
Rating: 
Summary: Better for the Coffee Table than the Design Desk
Review: Much of Universal Principles of Design lacks depth. The reason for this is that the text needed more colloboration than it appears to have asorbed. For something that aspires to be a sort of objective compendium, the topics (and particularly the examples used) are grounded firmly within the author's sphere of knowledge. I correctly guessed both where the authors lived as well as their occupations long before I had finished reading merely because they use so many examples from Houston and software. Unfortunately, this lack of research and colloboration outside of the two authors and their own knowledge creates a shallow, uninformed book. Universal Principles of Design is far less academic and objective than it proports. For example, if I had based one of my principles on an example I would have researched it beyond merely using internet heresay (DVORAK v. QWERTY, for example). That's not to say it isn't enjoyable, as the text itself is neat, modernist, clean and is, at times, interesting and informative. However, Universal Principles of Design lacks the academic depth needed for usability and never extends beyond introductions and formalities. The book is something that aspires to belong more on the coffee table as a chic relic of interest in design than as a usable, practical text to earmark, underline in, and really utilize as a day to day guidebook.
Rating:
Summary: Better for the Coffee Table than the Design Desk
Review: Much of Universal Principles of Design lacks depth. The reason for this is that the text needed more colloboration than it appears to have asorbed. For something that aspires to be a sort of objective compendium, the topics (and particularly the examples used) are grounded firmly within the author's sphere of knowledge. I correctly guessed both where the authors lived as well as their occupations long before I had finished reading merely because they use so many examples from Houston and software. Unfortunately, this lack of research and colloboration outside of the two authors and their own knowledge creates a shallow, uninformed book. Universal Principles of Design is far less academic and objective than it proports. For example, if I had based one of my principles on an example I would have researched it beyond merely using internet heresay (DVORAK v. QWERTY, for example). That's not to say it isn't enjoyable, as the text itself is neat, modernist, clean and is, at times, interesting and informative. However, Universal Principles of Design lacks the academic depth needed for usability and never extends beyond introductions and formalities. The book is something that aspires to belong more on the coffee table as a chic relic of interest in design than as a usable, practical text to earmark, underline in, and really utilize as a day to day guidebook.
Rating:
Summary: Better for the Coffee Table than the Design Desk
Review: Much of Universal Principles of Design lacks depth. The reason for this is that the text needed more colloboration than it appears to have asorbed. For something that aspires to be a sort of objective compendium, the topics (and particularly the examples used) are grounded firmly within the author's sphere of knowledge. I correctly guessed both where the authors lived as well as their occupations well before I had finished reading merely because they use so many examples from Houston and software. Unfortunately, this lack of colloboration outside of the two authors results in a book that lacks grounding and depth.
Universal Principles of Design is far less academic and objective than it proports. That's not to say it isn't enjoyable, as the text itself is neat, modernist, and clean and is, at times, interesting and informative. However, Universal Principles of Design lacks the depth needed for usability and never extends beyond introductions and formalities. The book is something that appears to belong more on the coffee table as a chic relic of an interest in design than it is a usable, practical text to earmark, underline in, and really utilize as a day to day guidebook.
Rating:
Summary: Required Text
Review: The most irresistible book in design that I've seen for a very long time. Books are usually such a subjective thing that I don't normally insist on anyone reading the same things I do. But just published, this one should be required reading for designers of all disciplines, student or master. Clear, simple, clean and intelligent in its own design, too.
Rating:
Summary: At last a book about design not focussed on aesthetics
Review: The problem, it seems, as manifested by places like The Design Museum, is that the concept 'design' has become equated with appearance. This narrow perspective allows designers to shirk the responsibilities they have to end users in the design process. All too often a newly graduated designer will seek to stamp their personality or ideas on a product, flagrantly disregarding the basic principles of design.
In one fell swoop, this book destroys any excuses designers may have. It is itself an elegant, highly accessible and successful example of good design. Each concept is covered in narrative, by reference and by example(s).
From Occam's Razor, Affordability, Hick's Law to many areas not immediately obvious, the breadth of the book is wonderful, and no subject is anything other than easily understood.
This coverage is no mean effort, and the beneficiaries cross all industries.
Mandatory reading and reference for anyone who calls themselves a designer.
Rating:
Summary: Excellent, concise book
Review: This is a great book for people who want an overview of the most abstract design principles that can then be applied to everyday life. Equally at home on the coffee table, work desk or washroom magazine rack, this book quickly opens up the structure behind the seemingly fluid world of design.
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