Using Design Basics to Get Creative Results

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Summary: Getting Started
Review: I was really impressed with the fact the author wrote the book with "design novices" in mind. The book was an easy read, but yet pushed the reader to think beyond the examples laid out in the book

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Summary: Good price
Review: If your going to Fairleigh Dickinson University you will need this book if your taking Digital Design and Graphics Price is GOOD

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Summary: Just not enough content
Review: Just not enough content pretty much sums it up for me. Half the book was pictures, which were supposed to emphasize the techniques, but I found many to be unappealing. The overall material explaining the author's ideas of design criteria could have been presented in about ten pages.

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Summary: 12 years in the trade and I refer to this book frequently
Review: The cover of this book could have employed design basics to get creative results, but the interior makes up for it. Its generous amount of fundmental information is nicely laid out in an uncomplicated and easy to use format. Mostly, I am disappointed with graphic design how-to books. They tend to be ambiguously narrated "portfolios" of high-profile designers with magnificant clients; as if just staring at their work is going to make you a better designer with a bigger budget. Though the majority of these samples are grand, Perterson actually analyses why the designs chosen are successful based on design fundamentals. The first half of the book is honest and humble -- like kindergarten; but in a really nice classroom. The topics discussed in depth are the basics of design like line, type, shape, texture, balance, contrast, unity, color, and value. The second half graduates to the working world and how those philosophies are applied to working models. A must for every designer. I have been doing this for twelve years and I still refer to the first half of this book all the time.

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Summary: How to get down to the basics to create powerful design.
Review: This book shows how design basics, applied skillfully, can drive a message home. In the first half of the book, designer Bryan Peterson teaches the basic elements and principles of design and how to use them. In the second half, he uses real-world examples to show the fundamentals at their best. Includes 60 dynamic, full-color designs from top studios