Rating: Summary: Where Serious Designers Learn Typography Review: Serious designers who are beginning their trade, or old hats who might need to be refreshed in typography can benefit from Robert Bringhurst's "The Elements of Typographic Style."Bringhurst has brought us a thrifty tome of typography. Succinct, he isn't bound to entertain the reader, but educate him. His glossary of typographic terms will bring you into the know about apertures, dot leaders, nuts and muttons. Just as useful is his thorough appendix of sorts and characters. With an image of the characters, he explains in a few sentences what characters is when it is to be used properly. He distinguishes acutes from graves from primes from hois from apostrophes. Adjacent to this lexicon is a quick visual index of alphabetic character. This section alone was worth the price for me. The real science of "The Elements of Typographic Style" is in Bringhurst's bulk of explanations of letter construction, page composition, defining and given shorts histories of classic fonts as seen in specimen books, a great chapter on analphabetic symbols. I fully recommend this book. Artists, designers, illustrators all should have a copy of this. It reads easier than you might suspect, and would serve as a fine textbook. Writers should read it for no other reason than it is interesting, but to also have pity on our poor designers who must make our words look nice. Anthony Trendl
Rating: Summary: I can't remain in my profession without this book. Review: As a designer, I am always looking to hone my skills. I thought I was adept at setting type until I found this gem. Bringhurst's study of type covers the obvious to the arcane. Beautifully designed, it illustrates type and their families, page geometry, philosophies of design, and typesetting rules. Master Craftsman, Hermann Zapf (you know -- his faces are in your computer) said himself that "he wishes to see this book become the Typographers Bible". This book is a must for the writer, publisher, designer, and editor because it covers a multitude of topics and rules vital and common to each sector. This is the "Manual of Style" for typesetting. It requires us to think more carefully about the setting of words and its impact on writing: "Typography is to literature what musical performance is to composition -- full of endless opportunity for insight OR obtuseness." I recommend this for anyone even remotely interested in the artform of letters. I highly recommend it for writers considering designing their own books.
Rating: Summary: An anal examination of type. Review: If you are into fonts in a big way you'll like this book. If you design fine books you'll enjoy it. Much on history. The section equating musical scales seemed insane to me. The derivations of the names of the fonts (obscure mythological or operatic characters) is interesting but useless. Most of the book is useless to me at this point in my design career. I'm looking for something more concrete. Something that compares the legibility and usability of various fonts or gives examples of why a designer would choose one font over another for which type of job. I was looking, perhaps, for a discussion on the relative merits of slab serifs vs. other types of serifs, or x-height and usability, or think and thin strokes on serif type. I just finished reading "The Elements of Graphic Design" by Alex W. White which, for me, was much more instructive, giving me concrete reasons for using various styles. Not to say I didn't learn something. The section on analphabetic characters was enlightening as was the comparison of different fonts that really aren't what they seem to be (two entirely different fonts named Garamond). I now know that when people speak about the relative excellence of Garamond they probably don't know what they are talking about. Two stars may seem low but I think people here generally overrate things. I didn't find it very readable either. Still I'd like to have it in my library, good reference on rare occasions. If you are a font fanatic, go for it.
Rating: Summary: THE solid foundation of typography Review: This book is amazing. Whether a newspaper copyfitter or a web graphic designer, this text contains useful and informative information that will help the serious designer firmly root themselves in this oft-overlooked science. To be fair, this is not a quick, to the point text-- it was written with the serious professional/enthusiast as the target audience. There is no list of rules to follow within. Bringhurst instead explains with detail and enthusiasm the very purpose and history of typesetting, all the while furthering the reader's appreciation and style. A must buy for anyone who ever has or ever will deal with the printed (on paper or the web) page.
Rating: Summary: Excellent! Review: I read the reviews here, so I decided to buy it. It is a GREAT investment. Not only it is instructive, a serious reference book, but it is also a pleasure to read. It has turn my typography passion all new again! Good for young/veteran designers, and whoever loves design.
Rating: Summary: INCREDIBLE Review: I am a graphic design student and this book has been so inspiring to me. It has showed me a side of tipography that I had never seen. The author of the book talks about type as if it were a piece of art. All the metaphors and analogies are just amazing and helpful when trying to put light on such intricate subject. Among all things typography is now the aspect of design I love the most, and I can see myself reopening this book every day of my academic and professional career as a designer.
Rating: Summary: Not for Web Designers!!! Review: I was hoping for a guide that would help me get more creative using and combining different fonts, instead I got this long history of where certain types came from. I found this book dry and boring and not at all helpful to me.
Rating: Summary: A pleasure to read! Review: This book has shaken my passion for type and design. It is inspiring, simple and educational. Either if you have a long life experience in design, or if you are just discovering the love for the written letters... You will keep it handy either way. It is really great and up to date!
Rating: Summary: This poetic little book has renewed my love of design Review: I've been a designer from a long time, and lately, have been rather burned out, finding a design world full of too much ego, hype and style without substance. But after stumbling on this book in a college bookstore, I have become reacquainted with my love of design and type. Mr. Bringhurst has reminded me about the purpose and purity of design, and it's humble yet vital role in the world. Imagine... a book on typography that provides clear-headed facts and lessons, yet still reads like poetry. The comparison of page sizes to musical scales is brilliant. A beautifully made and beautifully written book that is a pleasure to hold, to read, and to learn from. This book is an achievement.
Rating: Summary: Great source of information Review: If you are into typography and care about little details when laying out a design, this book is perfect for you. The author clearly explains, down to the finest details, the use of typographic elements. The tone of the author might sound somewhat strict and commanding, but the knowledge that Bringhurst has to share is with no doubt classic, and leads to great typographic solutions.
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