Introduction to e-Commerce

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Summary: Introduction to e-Commerce
Review: Course Overview
This course provides the learner with an overview of the state of e-commerce today. It defines electronic commerce and discusses electronic commerce elements. An overview of business-to-consumer and business-to-business electronic commerce is given. This course also addresses issues and technologies available for companies wishing to engage in e-commerce.

Learn To

Introduction to E-commerce.
E-Commerce Standards.
E-commerce in Enterprise.
E-commerce Technology Building Blocks.

Audience
This course is intended for Managers and technical staff with little experience of e-commerce.

Deployment Options
e-Learning

Accreditation
NASBA credits: 4 CPE Credits
CEU credits: 0.70 CEUs

Language Options
Japanese, Chinese, Brazilian Portuguese, US English

Total Learning Time
7 hours

Objectives
Unit 1: Introduction to E-Commerce 2 hours

Identify the advantages of e-commerce to business and consumers.
Identify the benefits of online training, seminars, and conferences.
Identify the functions of intranets and extranets in e-commerce.
Identify the internal benefits of e-commerce to a business enterprise.
Identify e-commerce customer service issues.
Identify the benefits of business-to-business e-commerce.
Identify the benefits of business-to-consumer e-commerce.
Identify e-commerce communication technologies.
Identify types of digital products.

Unit 2: E-Commerce Standards 2 hours

Identify the role of standards within industry.
Identify the characteristics of the EDI and XML data mapping methods.
Identify information transfer formats.
Identify the role of ODBC in data management.
Identify the features of a script.
Identify the characteristics of the programming choices available for the development of e-commerce applications.
Identify common server platforms and operating environments.
Identify the features of the SSL protocol, S/MIME, and digital certificates.
Identify methods of securing online transactions with cryptography.
Identify standards to facilitate e-commerce.

Unit 3: E-Commerce in Enterprise 2 hours

Identify online marketing and promotion methods.
Identify methods of managing online customer interactions.
Identify the stages in a typical online transaction.
Identify the role of e-commerce content development.
Identify usability and compatibility considerations for Web site design.
Identify e-commerce technical support needs.
Identify the tools required to integrate multimedia technologies with e-commerce applications.
Identify e-commerce technical support requirements for programming and database integration.
Identify issues to consider when integrating e-commerce with traditional business methods.
Identify issues to consider when maintaining an e-commerce Web site.
Identify ways of assessing and preparing for e-commerce security risks.
Identify areas for expanding the use of e-commerce.

Unit 4: E-Commerce Technology Building Blocks 1 hour
Identify the features of the virtual store.
Identify the characteristics of the UNIX and Wintel operating system platforms.
Identify e-commerce advertising and sales strategies.
Identify online customer feedback functions.
Identify options and schemes for e-commerce payment handling.
Identify the features of the virtual organization.
Identify the components of a Web infrastructure.
Identify the benefits of using extranets in a B2B e-commerce environment.
Identify key issues affecting supply chain management in e-commerce.
Identify system architecture options for the e-commerce interface.
Identify ways in which e-commerce can use Web infrastructure to advantage.
Identify storefront application features.
Identify the benefits of outsourcing Web site hosting.
Identify the features of e-mail and webmail.
Identify mailing list and Internet chat features.
Identify ways of maximizing online enterprise visibility.