CIW e-Commerce Designer Part 2: Product Marketing CBT Training CD

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Summary: CIW e-Commerce Designer Part 2: Product Marketing CBT Traini
Review: *Course Overview

This course presents students with both theoretical and practical instruction on E-Commerce marketing. The instruction can be divided into two main parts: Web Marketing Goals and Online Product Marketing. In the Web Marketing Goals section, the student will be given an overview of marketing goals and strategies. This will include an examination of the various types of marketing strategies, product pricing, distribution and availability, and the various types of audience data. In the Online Product Marketing section, the student will be introduced to methods of attracting consumer attention on the Internet. This will include an introduction to online promotions, site categories, and banner ads. The course will also cover user tracking, banner exchanges and referral programs.

Learn To

Identify the benefits of Web marketing.
Identify business goals that Web marketing can achieve.
Identify ways to provide online customer service.
Match the types of online promotion with their features.
Identify categories of Web sites that are defined by marketing activities.
Identify the features of banner ads.

Audience
Candidates for this exam design and implement commerce-driven Web sites, identify customer needs, monitor customer usage patterns, determine order processes and service after sales, and consider how e-business solutions can increase sales. Candidates include system administrators, application developers, and other network designers. The prerequisite for this course is that students must have CIW Foundations certification or equivalent experience. Students must also have CIW Site Designer series certification (exam 1D0-420 or 1D0-320) or equivalent experience.

Deployment Options
e-Learning

Accreditation
NASBA credits: 4 CPE Credits
CEU credits: 0.70 CEUs

Language Options
US English

Total Learning Time
6 to 8 hours

Objectives
Unit 1: Web Marketing 3 - 4 hours

Identify the benefits of Web marketing.
Identify business goals that Web marketing can achieve.
Identify ways to provide online customer service.
Identify the factors that a Web business must consider when moving into new markets.
Identify ways to introduce new products.
Identify the benefits of automating business processes.
Identify the key marketing features of a sample business-to-consumer (B2C) Web site.
Identify the key marketing activities of a sample business-to-business (B2B) Web site.
Identify strategies used to market Web businesses online.
Identify the factors that promote or restrict the growth of E-Commerce.
Identify the characteristics of hard and soft goods.
Identify the pricing considerations to take into account when deciding to sell on the Web.
Identify the ways that product appeal affects Web marketing.
Identify the features of product distribution and availability that affect Web trading.
Identify the common demographic characteristics used to make marketing decisions.
Identify personal characteristics that can be used to target markets.
Identify the types of information you can gather about your target audience.

Unit 2: Online Product Promotion 3 - 4 hours

Match the types of online promotion with their features.
Identify categories of Web sites that are defined by marketing activities.
Identify the features of banner ads.
Identify the design features of banner ads that make them effective.
Identify the guidelines for selecting suitable Web sites for banner ads.
Identify the factors affecting banner ad positioning.
Identify the features of a banner exchange arrangement.
Identify the features of banner ad tracking.
Identify features of search engines.
Identify the attributes that are used to optimize hits from a search engine.
Identify how referrer programs work.
Identify the ways that e-mail is used to promote Web-based business.