e-Commerce Implementation Issues

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Summary: e-Commerce Implementation Issues
Review: Course Overview
This course provides the learner with information and case studies highlighting the issues associated with E-commerce Implementation.

Audience
This course is intended for Managers and technical staff who are in a position to provide e-commerce recommendations to executives.

Deployment Options
e-Learning

Accreditation
NASBA credits: 4 CPE Credits
CEU credits: 0.70 CEUs

Language Options
US English

Total Learning Time
7 hours

Objectives
Unit 1: Scale of Implementation 3 hours

Identify the components of a basic e-commerce Web site.
Identify Web site development considerations.
Match product types to Web site functionality levels.
Identify the features and functions of shopping carts.
Identify the functions of online storefront systems.
Identify typical storefront features of a medium-scale e-commerce implementation.
Identify typical store management considerations for a medium-scale e-commerce implementation.
Identify advanced storefront features of a large-scale e-commerce implementation.
Identify typical storefront management considerations for a large-scale e-commerce implementation.
Identify the role of user access control and authentication software in selling products online.
Identify Web site personalization principles that allow customers to personalize their online shopping experience.
Identify online product customization considerations.
Identify the methods used to sell the same products to different audiences.
Identify considerations for the management of an e-commerce Web site database.
Identify factors to consider when integrating legacy systems with e-commerce solutions.

Unit 2: Further Implementation Issues 3 hours

Outline further issues in relation to implementing e-commerce.
Identify key payment technologies and their processing mechanisms.
Identify the role of digital receipts in selling digital products.
Identify the key functions of the Web development sales and marketing team.
Identify the functions of the Web development technical team.
Identify the key functions of the Web development content team.
Identify key considerations when selecting hosting options for e-commerce Web sites.
Identify the guidelines for choosing a hosting partner.
Understand further issues in relation to implementing e-commerce.

Unit 3: Case Studies 1 hour

Give Specific cases of e-commerce implementation and highlight the issues in relation to the relevant size of implementation.
Identify the sales requirements and solutions for Fred's Flowers.
Identify the IT requirements and solutions for Bob's Flowers.
Identify the marketing requirements and solutions for Fred's Flowers.
Identify the cost and timescale requirements for Bob's Flowers, a small local florist that is to implement a small-scale implementation.
Identify the key factors that influenced the navigation and storefront design of Toyo Toys' Web site.
Identify the main store management tools used by Toyo Toys.
Identify the main considerations that influenced the hosting decision of Toyo Toys.
Identify the major costs and time-scales associated with Toyo Toys' e-commerce implementation.
Identify One-Stop IT Shop's personalization requirements and solutions.
Identify the methods used by One-Stop IT shop to customize its products.
Identify the major costs and time-scales associated with One-Stop IT Shop's e-commerce implementation.