Building an e-Commerce Business Case

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Summary: Building an e-Commerce Business Case
Review: Course Overview
This course provides the learner with information which addresses the relationship between costs and benefits.

Learn To

Build Online Revenues.
About B2B Consumer Transactions.
About Sales and Services.
About Online Customer Relationships.
About the Virtual Value Chain.

Audience
This course is intended for Managers and technical staff who are in a position to provide e-commerce recommendations to executives.

Deployment Options
e-Learning

Accreditation
NASBA credits: 4 CPE Credits
CEU credits: 0.70 CEUs

Language Options
Japanese, US English

Total Learning Time
6 to 8 hours

Objectives
Unit 1: Building Online Revenues 1 - 2 hours

Identify the features of online business environments.
Identify the guidelines for an online business plan.
Identify the guidelines for building a B2B transaction environment.
Identify the guidelines for building a B2B transaction model.
Identify the corporate benefits of online revenue-reporting systems.
Identify the components of an online marketing mix.
Identify the guidelines for building a B2C transaction environment.
Identify the guidelines for building a B2C transaction model.
Identify the role of product configurator.
Identify the guidelines for designing an online catalog.
Identify the features of an online sales campaign.

Unit 2: Sales and Services 1 - 2 hours

Identify the features of the virtual direct sales model.
Identify the role of intermediaries.
Identify online distribution methods.
Identify the features and benefits of online account management.
Identify the features of an online customer services framework.
Identify the features of an online technical support framework.

Unit 3: Online Customer Relationships 2 hours

Identify the elements required to build an online customer base.
Identify the role of database technologies in building online customer relationships.
Identify online relationship marketing techniques.
Identify online customer profiling tools.
Identify the features of an online customer program.
Identify factors to consider when building a brand.
Identify the role of online brand equity.
Identify ways of maximizing online brand identity.
Identify the role of search engines in building brands.

Unit 4: The Virtual Value Chain 2 hours

Identify ways in which e-commerce can impact primary activities.
Identify ways in which e-commerce can impact secondary activities.
Define the concept of the law of digital assets.
Identify an approach for incorporating the virtual value chain model into a business plan.
Identify processes that facilitate business transition to e-commerce.
Identify new product and service opportunities.
Identify the key criteria for winning online market share.
Identify the role of e-commerce in winning global competitive advantage.
Identify the role of e-commerce localization strategy.
Identify opportunities to expand e-commerce-based product development activities.