Microsoft® Commerce Server 2000 Design and Implementation Part 4: Ad Campaigns, Web Sites and Shopping Baskets CBT Training CD

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Summary: Microsoft® Commerce Server 2000 Design and Implementation
Review: Course Overview
This is the fourth course in a five part series that teaches how to build ad, discount, and direct mail campaigns. It provides basic coverage of what packaging is, how it works, and when and why the learner will want to package their Commerce Server Web sites. Topics that teach how to manage user accounts and managing orders are also covered.

Learn To

Identify features of Commerce Server 2000 campaigns.
Identify considerations for targeting campaigns at specific users.
Create a target expression to specify the users for a campaign item.
Identify features of packaging and unpackaging a Web site.
Identify packaged Commerce Server 2000 Web site resources.
Access Internet Information Services (IIS) properties for a Web site by using Commerce Server Manager.
Identify features of a shopping basket.
Match shopping basket objects with their descriptions.
Identify the syntax to load a shopping basket by using the OrderGroup object.

Audience
The intended audience for this course includes Professional Web Developers. These developers will have experience creating Web sites by using Active Server Pages (ASP), Visual Basic Scripting Edition or JavaScript, data connectivity, client-server concepts and technologies (Internet Information services (IIS), Microsoft SQL Server (tm)) and COM+. Suggest knowledge of Web development, databases, datawarehousing, VB, COM and e-commerce concepts. This course prepares learners for exam 70-234. In addition, learners should have taken the first three parts of this series 74116 through 74118.

Deployment Options
e-Learning

Accreditation
NASBA credits: 4 CPE Credits

Language Options
US English

Total Learning Time
6 to 8 hours

Objectives
Unit 1: Ad Campaigns with Business Desk 2 - 3 hours

Identify features of Commerce Server 2000 campaigns.
Identify considerations for targeting campaigns at specific users.
Create a target expression to specify the users for a campaign item.
Create a target group to define a set of conditions.
Create a page group.
Identify guidelines for shopping and checkout strategies in a business-to-consumer (B2C) e-commerce Web site.
Identify considerations for delivering personalized content to users.
Identify guidelines for updating the content of a Web site.
Create a campaign customer by using Business Desk.
Create a new campaign by using Business Desk.
Identify features of campaign goals.
Create a new advertisement (ad) campaign item by using Business Desk.
Match advertisement (ad) types with their definitions.
Match discount campaign types with their functions.
Identify considerations for creating a discount campaign item.
Match direct mail content types with their benefits.
Create a customer list by using List Manager.
Identify information properties used to create a direct mail campaign item.
Identify features of Direct Mailer.
Match Direct Mailer properties with their descriptions.
Update a user profile by using Business Desk.

Unit 2: Commerce Server 2000 Web Sites 2 - 3 hours

Identify features of packaging and unpackaging a Web site.
Identify packaged Commerce Server 2000 Web site resources.
Access Internet Information Services (IIS) properties for a Web site by using Commerce Server Manager.
Package a Web site and its resources by using Site Packager.
Match switches used when running Site Packager from the command line with their functions.
Match types of scripts used to automate packaging with their descriptions.
Match .ini file sections with their descriptions.
Identify features of Microsoft Windows 2000 security.

Unit 3: Shopping Baskets and Shopping Orders 2 hours

Identify features of a shopping basket.
Match shopping basket objects with their descriptions.
Identify the syntax to load a shopping basket by using the OrderGroup object.
Identify the syntax to create a new order form by using a new OrderForm object.
Sequence the stages to add an item to a shopping basket.
Identify the syntax to delete an item from a shopping basket.
Identify the syntax to save the contents of a shopping basket.
Identify the syntax to display items in a shopping basket.
Identify the syntax for managing items in a shopping basket.
Identify features of abandoned shopping baskets.
Configure a shipping rate.
Enter a tax rate manually in Business Desk.
Identify features of order management in Business Desk.
Identify considerations for monitoring order status.