Complete e-Commerce Curriculum (Ver. II) CBT Training CDs

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Summary: Complete e-Commerce Curriculum (Ver. II) CBT Training CDs
Review: Course Overview
This complete curriculum provides the learner with an overview of the state of e-commerce today. It defines electronic commerce and discusses electronic commerce elements. Also addressed are issues and technologies available for companies wishing to engage in e-commerce. This curriculum is intended for students who wish to consider some of the costs, as well as the potential benefits of e-commerce. Additionally, this is for students who wish to consider the impact of security issues on e-commerce implementation, and case studies highlighting the issues associated with e-commerce implementation. Lastly, the learner is provided with information which addresses the relationship between costs and benefits. This curriculum consists of five courses: Course 13183 Introduction to e-Commerce Course 13184 Evaluating e-Commerce Options Course 13185 e-Commerce Security Course 13186 e-Commerce Implementation Issues Course 13187 Building an e-Commerce Business Case

Learn To
See individual course descriptions for specific objectives and scope.

Audience
This curriculum is intended for Managers and technical staff who are in a position to provide e-commerce recommendations to executives. This curriculum will therefore assist learners in evaluating the relevance of e-commerce to their business goals.

Deployment Options
e-Learning

Accreditation
NASBA credits: 4 CPE Credits Per Course
CEU credits: 3.50 CEUs

Language Options
US English

Total Learning Time
30 to 40 hours



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Introduction to e-Commerce
Course Overview
This course provides the learner with an overview of the state of e-commerce today. It defines electronic commerce and discusses electronic commerce elements. An overview of business-to-consumer and business-to-business electronic commerce is given. This course also addresses issues and technologies available for companies wishing to engage in e-commerce.

Learn To
# Introduction to E-commerce.
# E-Commerce Standards.
# E-commerce in Enterprise.
# E-commerce Technology Building Blocks.


Audience
This course is intended for Managers and technical staff with little experience of e-commerce.

Deployment Options
e-Learning

Accreditation
NASBA credits: 4 CPE Credits
CEU credits: 0.70 CEUs

Language Options
Japanese, Chinese, Brazilian Portuguese, US English

Total Learning Time
7 hours

Objectives
Unit 1: Introduction to E-Commerce 2 hours
# Identify the advantages of e-commerce to business and consumers.
# Identify the benefits of online training, seminars, and conferences.
# Identify the functions of intranets and extranets in e-commerce.
# Identify the internal benefits of e-commerce to a business enterprise.
# Identify e-commerce customer service issues.
# Identify the benefits of business-to-business e-commerce.
# Identify the benefits of business-to-consumer e-commerce.
# Identify e-commerce communication technologies.
# Identify types of digital products.


Unit 2: E-Commerce Standards 2 hours
# Identify the role of standards within industry.
# Identify the characteristics of the EDI and XML data mapping methods.
# Identify information transfer formats.
# Identify the role of ODBC in data management.
# Identify the features of a script.
# Identify the characteristics of the programming choices available for the development of e-commerce applications.
# Identify common server platforms and operating environments.
# Identify the features of the SSL protocol, S/MIME, and digital certificates.
# Identify methods of securing online transactions with cryptography.
# Identify standards to facilitate e-commerce.


Unit 3: E-Commerce in Enterprise 2 hours
# Identify online marketing and promotion methods.
# Identify methods of managing online customer interactions.
# Identify the stages in a typical online transaction.
# Identify the role of e-commerce content development.
# Identify usability and compatibility considerations for Web site design.
# Identify e-commerce technical support needs.
# Identify the tools required to integrate multimedia technologies with e-commerce applications.
# Identify e-commerce technical support requirements for programming and database integration.
# Identify issues to consider when integrating e-commerce with traditional business methods.
# Identify issues to consider when maintaining an e-commerce Web site.
# Identify ways of assessing and preparing for e-commerce security risks.
# Identify areas for expanding the use of e-commerce.


# Unit 4: E-Commerce Technology Building Blocks 1 hour Identify the features of the virtual store.
# Identify the characteristics of the UNIX and Wintel operating system platforms.
# Identify e-commerce advertising and sales strategies.
# Identify online customer feedback functions.
# Identify options and schemes for e-commerce payment handling.
# Identify the features of the virtual organization.
# Identify the components of a Web infrastructure.
# Identify the benefits of using extranets in a B2B e-commerce environment.
# Identify key issues affecting supply chain management in e-commerce.
# Identify system architecture options for the e-commerce interface.
# Identify ways in which e-commerce can use Web infrastructure to advantage.
# Identify storefront application features.
# Identify the benefits of outsourcing Web site hosting.
# Identify the features of e-mail and webmail.
# Identify mailing list and Internet chat features.
# Identify ways of maximizing online enterprise visibility.




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Evaluating e-Commerce Options
Course Overview
This course is intended for students who wish to consider some of the costs as well as the potential benefits of e-commerce. A survey of e-commerce strategies and an overview containing implementation descriptions will help the student better understand the basis of costs associated with e-commerce.

Learn To
# The Market Environment.
# External Factors.
# Core Developer Technologies.
# Programming Paradigms.


Audience
This course is intended for Managers and technical staff who are in a position to provide e-commerce recommendations to executives. This course will therefore assist learners in evaluating the relevance of e-commerce to their business goals.

Deployment Options
e-Learning

Accreditation
NASBA credits: 4 CPE Credits
CEU credits: 0.70 CEUs

Language Options
Japanese, US English

Total Learning Time
6 to 8 hours

Objectives
Unit 1: The Market Environment 1 - 2 hours
# Identify the factors to consider when developing and marketing an e-commerce business strategy.
# Identify the benefits of implementing an e-commerce business strategy.
# Identify the role of EDI in business-to-business e-commerce.


Unit 2: External Factors 1 - 2 hours
# Identify the capabilities of search engines.
# Identify optimal search techniques.
# Identify the guidelines for registering an e-commerce Web site.
# Identify bandwidth options.
# Identify bandwidth considerations for an e-commerce site.
# Identify the capabilities of browsers.
# Identify methods of maximizing customer access to an e-commerce site.
# Identify the features of the SET payment standard.
# Identify the role of certification in e-commerce.
# Identify e-commerce transaction security options.
# Identify transnational issues affecting e-commerce.
# Identify copyright issues affecting e-commerce.
# Identify taxation issues affecting e-commerce.


Unit 3: Core Development Technologies 2 hours
# Classify Web server platform options.
# Identify the features of operating system platforms.
# Classify e-commerce Web servers.
# Identify the factors involved in creating a shopping cart for an e-commerce Web site.
# Identify the role of cookies in tracking customer activity.
# Identify the features of the HTML language.
# Identify the features of DHTML.
# Compare SGML with XML.
# Identify the features of the Common Gateway Interface.
# Identify the features of server-side include.
# Identify the features of Active Server.


Unit 4: Programming Paradigms 2 hours
# Identify the issues involved in implementing an e-commerce solution.
# Identify the characteristics of Web site tactical integration.
# Identify the issues involved in managing a Web site.
# Identify the constraints of HTML.
# Identify the guidelines for creating a VBScript to communicate with the customer.
# Compare the features of Java and Java applets.
# Identify the differences between programming and scripting languages.
# Identify the characteristics of available programming languages for your Web site environment.
# Identify the characteristics of PERL.
# Identify which features of Visual Basic make it a suitable server language for e-commerce.
# Identify which features of Java make it a suitable server language for e-commerce.
# Identify which features of C/C++ make them suitable server languages for e-commerce.




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e-Commerce Security
Course Overview
This course is intended for students who wish to consider the impact of security issues on e-commerce implementation.

Learn To
# Identify the features of a Security Firewall.
# Identify the features of Information Encryption.
# Identify the features of Authentication and Authorization.
# Identify the features of E-Commerce Payment Security.


Audience
This course is intended for Managers and technical staff who are in a position to provide e-commerce security recommendations to executives.

Deployment Options
e-Learning

Accreditation
NASBA credits: 4 CPE Credits
CEU credits: 0.70 CEUs

Language Options
Chinese, US English

Total Learning Time
6 to 8 hours

Objectives
Unit 1: Security Firewalls 1 - 2 hours
# Identify the role of a security policy in e-commerce.
# Identify approaches to security risk assessment in e-commerce.
# Identify the features of network security relating to access administration.
# Identify physical security options.
# Identify the risks involved in downloading code via a Web browser.
# Identify the features of a firewall.
# Identify the levels of firewall implementation.
# Identify the features and functions of packet-filter firewalls.
# Identify the features and functions of proxy firewalls.
# Identify the role of personal firewalls in e-commerce.
# Identify the features of dynamic firewalls.


Unit 2: Information Encryption 1 - 2 hours
# Identify the forms of attack that data encryption protects against.
# Identify basic data encryption concepts.
# Identify modern data encryption concepts.
# Identify the characteristics of public and secret key encryption systems.
# Identify the role of global legislation in monitoring encryption techniques.
# Identify the features of Data Encryption Standard (DES).
# Identify the features of the Pretty Good Privacy (PGP) encryption method.
# Identify the features of the RSA encryption method.
# Identify public key cryptography standards (PKCS).
# Identify some applications of encryption.
# Identify the features of the Kerberos model.
# Identify the components of a public key infrastructure (PKI).
# Identify the features of Secure Lockets Layer (SSL).
# Identify the features of the IPSec protocol.
# Identify the technologies that allow for secure electronic mail.
# Identify the role of a Virtual Private Network (VPN) in e-commerce.


Unit 3: Authentication and Authorization 2 hours
# Identify authentication methods for individuals.
# Identify the role of passwords in authentication processes.
# Identify types of tokens used in authentication processes.
# Identify the features of biometric systems.
# Identify the functions of single sign-on techniques.
# Identify types of digital certificates.
# Identify the steps involved in obtaining a personal certificate.
# Identify the steps involved in obtaining a server certificate.


Unit 4: E-Commerce Payments Security 2 hours
# Identify the features of electronic cash.
# Identify the features of smart cards.
# Identify the role of credit and debit cards in e-commerce.
# Identify the features of SET.
# Identify the features of the iKP protocols.




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e-Commerce Implementation Issues
Course Overview
This course provides the learner with information and case studies highlighting the issues associated with E-commerce Implementation.

Audience
This course is intended for Managers and technical staff who are in a position to provide e-commerce recommendations to executives.

Deployment Options
e-Learning

Accreditation
NASBA credits: 4 CPE Credits
CEU credits: 0.70 CEUs

Language Options
US English

Total Learning Time
7 hours

Objectives
Unit 1: Scale of Implementation 3 hours
# Identify the components of a basic e-commerce Web site.
# Identify Web site development considerations.
# Match product types to Web site functionality levels.
# Identify the features and functions of shopping carts.
# Identify the functions of online storefront systems.
# Identify typical storefront features of a medium-scale e-commerce implementation.
# Identify typical store management considerations for a medium-scale e-commerce implementation.
# Identify advanced storefront features of a large-scale e-commerce implementation.
# Identify typical storefront management considerations for a large-scale e-commerce implementation.
# Identify the role of user access control and authentication software in selling products online.
# Identify Web site personalization principles that allow customers to personalize their online shopping experience.
# Identify online product customization considerations.
# Identify the methods used to sell the same products to different audiences.
# Identify considerations for the management of an e-commerce Web site database.
# Identify factors to consider when integrating legacy systems with e-commerce solutions.


Unit 2: Further Implementation Issues 3 hours
# Outline further issues in relation to implementing e-commerce.
# Identify key payment technologies and their processing mechanisms.
# Identify the role of digital receipts in selling digital products.
# Identify the key functions of the Web development sales and marketing team.
# Identify the functions of the Web development technical team.
# Identify the key functions of the Web development content team.
# Identify key considerations when selecting hosting options for e-commerce Web sites.
# Identify the guidelines for choosing a hosting partner.
# Understand further issues in relation to implementing e-commerce.


Unit 3: Case Studies 1 hour
# Give Specific cases of e-commerce implementation and highlight the issues in relation to the relevant size of implementation.
# Identify the sales requirements and solutions for Fred's Flowers.
# Identify the IT requirements and solutions for Bob's Flowers.
# Identify the marketing requirements and solutions for Fred's Flowers.
# Identify the cost and timescale requirements for Bob's Flowers, a small local florist that is to implement a small-scale implementation.
# Identify the key factors that influenced the navigation and storefront design of Toyo Toys' Web site.
# Identify the main store management tools used by Toyo Toys.
# Identify the main considerations that influenced the hosting decision of Toyo Toys.
# Identify the major costs and time-scales associated with Toyo Toys' e-commerce implementation.
# Identify One-Stop IT Shop's personalization requirements and solutions.
# Identify the methods used by One-Stop IT shop to customize its products.
# Identify the major costs and time-scales associated with One-Stop IT Shop's e-commerce implementation.




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Building an e-Commerce Business Case
Course Overview
This course provides the learner with information which addresses the relationship between costs and benefits.

Learn To
# Build Online Revenues.
# About B2B Consumer Transactions.
# About Sales and Services.
# About Online Customer Relationships.
# About the Virtual Value Chain.


Audience
This course is intended for Managers and technical staff who are in a position to provide e-commerce recommendations to executives.

Deployment Options
e-Learning

Accreditation
NASBA credits: 4 CPE Credits
CEU credits: 0.70 CEUs

Language Options
Japanese, US English

Total Learning Time
6 to 8 hours

Objectives
Unit 1: Building Online Revenues 1 - 2 hours
# Identify the features of online business environments.
# Identify the guidelines for an online business plan.
# Identify the guidelines for building a B2B transaction environment.
# Identify the guidelines for building a B2B transaction model.
# Identify the corporate benefits of online revenue-reporting systems.
# Identify the components of an online marketing mix.
# Identify the guidelines for building a B2C transaction environment.
# Identify the guidelines for building a B2C transaction model.
# Identify the role of product configurator.
# Identify the guidelines for designing an online catalog.
# Identify the features of an online sales campaign.


Unit 2: Sales and Services 1 - 2 hours
# Identify the features of the virtual direct sales model.
# Identify the role of intermediaries.
# Identify online distribution methods.
# Identify the features and benefits of online account management.
# Identify the features of an online customer services framework.
# Identify the features of an online technical support framework.


Unit 3: Online Customer Relationships 2 hours
# Identify the elements required to build an online customer base.
# Identify the role of database technologies in building online customer relationships.
# Identify online relationship marketing techniques.
# Identify online customer profiling tools.
# Identify the features of an online customer program.
# Identify factors to consider when building a brand.
# Identify the role of online brand equity.
# Identify ways of maximizing online brand identity.
# Identify the role of search engines in building brands.


Unit 4: The Virtual Value Chain 2 hours
# Identify ways in which e-commerce can impact primary activities.
# Identify ways in which e-commerce can impact secondary activities.
# Define the concept of the law of digital assets.
# Identify an approach for incorporating the virtual value chain model into a business plan.
# Identify processes that facilitate business transition to e-commerce.
# Identify new product and service opportunities.
# Identify the key criteria for winning online market share.
# Identify the role of e-commerce in winning global competitive advantage.
# Identify the role of e-commerce localization strategy.
# Identify opportunities to expand e-commerce-based product development activities.