Marketing Plan Pro 3.0

Rating:
Summary: An excellent tool, step by step
Review: Marketing Plan Pro gives you a guided, helpful, step-by-step tool for developing a marketing plan. It customizes the outline and tables and charts to match your needs, then offers very helpful instructions and examples for every topic and every table in the plan.

The instructions lead you through a solid marketing plan, including market analysis, customer needs, market forecast, market research, strategy, tactics, specific activities, budgets, forecasts, everything that you'd expect in a complete marketing plan. It also gives you all the flexibility you need to add or delete topics, expenses, sales rows, and in many other ways make sure that the resulting plan is your plan, with your words, and your thinking.

It is a tool, with a lot of guidance, but it doesn't do the research for you, or write the text, or develop the strategy. What it does do is help you make sure you've covered all the basis, thought about what should be included, and laid it all out in a logical, organized fashion.

Rating:
Summary: Outstanding
Review: This product is such a help to writing a marketing plan. I have a small business and Marketing Plan Pro was a huge help to my marketing efforts. It made me plan out what markets I was trying to reach, how I was going to spend my dollars, and helped me come up with a marketing plan that really impressed everyone who's seen it. Not only was the plan impressive, but the product taught me many marketing lessons that are helping me achieve more sales today.