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Rating: 
Summary: For Amateurs
Review: I am a professional marketing manager, and this product was a great disappointment. We purchased it because of the great reviews, but I found it to be very cumbersome. The entire program is created in some sort of Web design software, and your documents are formatted in HTML. If you do not like the plain-jane layout that it offers you, YOU MUST GO IN AND EDIT THE HTML CODE to change it. In addition, the entire program was designed around marketing PRODUCTS so if you have a service based industry, or combination, you will spend great amounts of time deleting and adding categories. I finally gave up on the program and transferred everything over to Word. The only thing good about this software is the samples it provides, which I could have obtained free from a textbook. I wish I had my money back.
Rating: 
Summary: It made me look like a marketing guru
Review: I first learned about Marketing Plan Pro through a class I took that used Kotler's "Marketing Managment" text where the software is mentioned. This software was so helpful in creating a marketing plan, I just can't imagine doing one without it. Great wizards, good sample plans, and the graphics it created for me were incredible. The plan looks great, my boss was blown away, and it is the easiest way for me to keep my marketing plan current and useful. I recommend it without hesitation.
Rating:
Summary: It made me look like a marketing guru
Review: I first learned about Marketing Plan Pro through a class I took that used Kotler's "Marketing Managment" text where the software is mentioned. This software was so helpful in creating a marketing plan, I just can't imagine doing one without it. Great wizards, good sample plans, and the graphics it created for me were incredible. The plan looks great, my boss was blown away, and it is the easiest way for me to keep my marketing plan current and useful. I recommend it without hesitation.
Rating: 
Summary: Not For Students
Review: I was referred to this product through a contact at the American Marketing Association. What a great piece of advice! This is impressive software from every perspective. I found it easy to use, the content is excellent throughout, and the sample marketing plans were amazing. Check out "Interior Views" for example. The other resources, including the associated book, were also valuable for me. My marketing plans looks great and I would not have been able to accomplish this task so efficiently without this software.
Rating:
Summary: Excellent Marketing Resource
Review: I was referred to this product through a contact at the American Marketing Association. What a great piece of advice! This is impressive software from every perspective. I found it easy to use, the content is excellent throughout, and the sample marketing plans were amazing. Check out "Interior Views" for example. The other resources, including the associated book, were also valuable for me. My marketing plans looks great and I would not have been able to accomplish this task so efficiently without this software.
Rating:
Summary: The New Version is Even Better
Review: The latest version of Marketing Plan Pro has everything you need to create a solid marketing plan, and now it has an impressive library of sample plans. I found a couple plans that were very helpful to me as I created mine. This sofware saved me hours and my marketing plan looks awesome!
Rating:
Summary: The New Version is Even Better
Review: The latest version of Marketing Plan Pro has everything you need to create a solid marketing plan, and now it has an impressive library of sample plans. I found a couple plans that were very helpful to me as I created mine. This sofware saved me hours and my marketing plan looks awesome!
Rating:
Summary: Not For Students
Review: This program works great if you are trying to open a business from the beginning, but not for writing a plan for an existing business. I had to write a marketing plan for a class and it was helpful but there are many more resources out there that would be better.
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