Description:
So you've got the killer idea or product, designed a Web site that's both simple to use and beautiful to look at, posted it on the Web and then... nothing. The blunt truth is that although you may be up there on the Web with everyone else, unless the big search engines are listing your site, most of your desired viewers will never find you, instead surfing among the picks suggested by Yahoo, AltaVista, and the rest. You can, of course, spend most of your working hours tailoring elements of your site to the individual tastes of hundreds of human-powered engines, as well as the robot searchers such as WebCrawler. But you probably have neither the time nor inclination to do that. This is where Web Traffic Maximizer comes in. It works by simultaneously registering your site with 50 top search engines. It will then automatically resubmit your site at the regular intervals permitted by each engine. There can be drawbacks to this one-size-fits-all approach. If you need to maintain a presence on one of the smaller, more specialized search engines, Maximizer may not fit the bill, and expert Web site designers will always argue that they could do a better job, but for many companies it will be a huge timesaver. You can check if the software is paying its way, as it will deliver regular reports, analyzing your ranking versus your competitors on all 50 of the engines. Foreign business is taken care of, too, as Maximizer will translate keywords into French, Spanish, or German for posting on international sites. --John Rennie
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