CIW e-Commerce Designer Curriculum CBT Training CDs

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Summary: CIW e-Commerce Designer Curriculum CBT Training CDs
Review: Course Overview
This curriculum presents learners with instruction on e-commerce designer foundations. Topics covered include e-commerce foundations, B2B frameworks and law and the Internet, Web marketing goals and online product marketing. Additionally, the learner will be given an overview of marketing goals and strategies, site usability, consumer service methods, and site management.

# This curriculum consists of five courses: Course 87031 CIW E-Commerce Designer Part 1: Foundations
# Course 87032 CIW E-Commerce Designer Part 2: Product Marketing
# Course 87033 CIW E-Commerce Designer Part 3: Site Usability
# Course 87034 CIW E-Commerce Designer Part 4: Site Implementation
# Course 87035 CIW E-Commerce Designer Part 5: Transaction Management

Learn To
See individual course descriptions for specific course objectives and scope.


Audience
The intended audience for this curriculum include individuals who design and implement commerce-driven Web sites, identify customer needs, monitor customer usage patterns, determine order processes and service after sales, and consider how e-business solutions can increase sales. Learners include system administrators, application developers, and other network designers. The curriculum prerequisites are the skills and knowledge required to pass the CIW Foundation Exam. This curriculum can also be taken by individuals who want to improve their job skills.

Deployment Options
e-Learning

Accreditation
NASBA credits: 4 CPE Credits Per Course
CEU credits: 2.85 CEUs

Language Options
US English

Total Learning Time
24 to 28 hours

CIW E-Commerce Designer Part 1: Foundations Training CD
Course Overview
The aim of this course is to help prepare students for the CIW: E-Commerce Designer exam. This course presents students with both theoretical and practical instruction on E-Commerce Designer foundations. The instruction can be divided into three main parts: E-Commerce Foundations, B2B Frameworks and Law and the Internet.

Learn To
# Identify the factors that drive e-commerce.
# Identify the differences between e-commerce and traditional commerce.
# Identify the differences between the main e-commerce categories.
# Identify the features of business-to-business (B2B) networks.
# Identify the features of electronic publishing (EP).
# Identify the features of electronic publishing (EP) that raise intellectual property concerns.


Audience
Candidates for this exam design and implement commerce-driven Web sites, identify customer needs, monitor customer usage patterns, determine order processes and service after sales, and consider how e-business solutions can increase sales. Candidates include system administrators, application developers, and other network designers. The course prerequisites are the skills and knowledge required to pass the CIW Foundation Exam.

Deployment Options
e-Learning

Accreditation
NASBA credits: 4 CPE Credits
CEU credits: 0.70 CEUs

Language Options
US English

Total Learning Time
6 to 8 hours

Objectives
Unit 1: E-Commerce Foundations 2 - 3 hours
# Identify the factors that drive e-commerce.
# Identify the differences between e-commerce and traditional commerce.
# Identify the features of trends and statistics in e-commerce.
# Identify the advantages of e-commerce.
# Identify the factors that affect the development of e-commerce.
# Identify the features of the business-to-business (B2B) e-commerce model.
# Identify the characteristics of the business-to-consumer (B2C) e-commerce model.
# Identify the features of the business-to-government (B2G) e-commerce model.
# Identify the important features of a business-to-consumer (B2C) Web site.
# Identify the characteristics of in-house e-commerce solutions.
# Identify the features of instant storefront e-commerce solutions.
# Identify the hardware required to establish a Web storefront.
# Identify the software required to establish a Web storefront.
# Identify the factors that affect the transition to Web-based commerce.
# Identify the features of Web-based business that are used to generate demand.
# Identify the guidelines for attracting orders.
# Identify the features of payment processing.
# Identify the methods used to provide customer support.
# Identify the features of a secure e-commerce Web site.
# Identify the features of virtual enterprises.
# Identify the technologies used by virtual enterprises.


Unit 2: B2B Frameworks 2 - 3 hours
# Identify the differences between the main e-commerce categories.
# Identify the features of business-to-business (B2B) networks.
# Identify the features of Electronic Data Interchange (EDI).
# Identify the advantages of using Electronic Data Interchange (EDI).
# Identify the features of the Electronic Data Interchange (EDI) standards.
# Identify the characteristics of Electronic Data Interchange (EDI) for the Internet.
# Identify the security features of Electronic Data Interchange (EDI) on the Internet.
# Identify the features of Open Buying on the Internet (OBI).
# Identify the steps that make up an Open Buying on the Internet (OBI) transaction.
# Identify the features of Open Trading Protocol (OTP).


Unit 3: Law and the Internet 2 hours
# Identify the features of electronic publishing (EP).
# Identify the features of electronic publishing (EP) that raise intellectual property concerns.
# Identify the types of intellectual property.
# Identify the ways in which the ownership of intellectual property is protected under law.
# Identify the issues arising from the increasing use of electronic data.
# Identify features of laws that aim to protect intellectual property.
# Identify the issues of jurisdiction that affect e-commerce.
# Identify the ways that e-business is treated with regard to taxation.
# Identify the ways that customs affects e-commerce.
# Identify ways that international trading tariffs affect e-commerce.
# Identify issues that affect international e-commerce trading.


CIW E-Commerce Designer Part 2: Product Marketing Training CD
Course Overview
This course presents students with both theoretical and practical instruction on E-Commerce marketing. The instruction can be divided into two main parts: Web Marketing Goals and Online Product Marketing. In the Web Marketing Goals section, the student will be given an overview of marketing goals and strategies. This will include an examination of the various types of marketing strategies, product pricing, distribution and availability, and the various types of audience data. In the Online Product Marketing section, the student will be introduced to methods of attracting consumer attention on the Internet. This will include an introduction to online promotions, site categories, and banner ads. The course will also cover user tracking, banner exchanges and referral programs.

Learn To
# Identify the benefits of Web marketing.
# Identify business goals that Web marketing can achieve.
# Identify ways to provide online customer service.
# Match the types of online promotion with their features.
# Identify categories of Web sites that are defined by marketing activities.
# Identify the features of banner ads.


Audience
Candidates for this exam design and implement commerce-driven Web sites, identify customer needs, monitor customer usage patterns, determine order processes and service after sales, and consider how e-business solutions can increase sales. Candidates include system administrators, application developers, and other network designers. The prerequisite for this course is that students must have CIW Foundations certification or equivalent experience. Students must also have CIW Site Designer series certification (exam 1D0-420 or 1D0-320) or equivalent experience.

Deployment Options
e-Learning

Accreditation
NASBA credits: 4 CPE Credits
CEU credits: 0.70 CEUs

Language Options
US English

Total Learning Time
6 to 8 hours

Objectives
Unit 1: Web Marketing 3 - 4 hours
# Identify the benefits of Web marketing.
# Identify business goals that Web marketing can achieve.
# Identify ways to provide online customer service.
# Identify the factors that a Web business must consider when moving into new markets.
# Identify ways to introduce new products.
# Identify the benefits of automating business processes.
# Identify the key marketing features of a sample business-to-consumer (B2C) Web site.
# Identify the key marketing activities of a sample business-to-business (B2B) Web site.
# Identify strategies used to market Web businesses online.
# Identify the factors that promote or restrict the growth of E-Commerce.
# Identify the characteristics of hard and soft goods.
# Identify the pricing considerations to take into account when deciding to sell on the Web.
# Identify the ways that product appeal affects Web marketing.
# Identify the features of product distribution and availability that affect Web trading.
# Identify the common demographic characteristics used to make marketing decisions.
# Identify personal characteristics that can be used to target markets.
# Identify the types of information you can gather about your target audience.


Unit 2: Online Product Promotion 3 - 4 hours
# Match the types of online promotion with their features.
# Identify categories of Web sites that are defined by marketing activities.
# Identify the features of banner ads.
# Identify the design features of banner ads that make them effective.
# Identify the guidelines for selecting suitable Web sites for banner ads.
# Identify the factors affecting banner ad positioning.
# Identify the features of a banner exchange arrangement.
# Identify the features of banner ad tracking.
# Identify features of search engines.
# Identify the attributes that are used to optimize hits from a search engine.
# Identify how referrer programs work.
# Identify the ways that e-mail is used to promote Web-based business.


CIW E-Commerce Designer Part 3: Site Usability Training CD
Course Overview
The aim of this course is to help prepare students for the CIW: E-Commerce Designer exam. This course presents students with both theoretical and practical instruction on E-Commerce site usability. The instruction can be divided into three main parts: Site Usability, Consumer Service Methods, and Site Management.

Learn To
# Identify the reasons for considering usability in Web site design.
# Identify ways to allow customers to search for products or services.
# Identify the features of a Web site that inform the customer about a product.
# Identify the benefits of e-service.
# Identify the guidelines for developing an e-service action plan.
# Identify the characteristics of synchronous service.
# Identify the e-commerce Web site administration tasks.
# Identify the administration functions available in Site Server Content Analyzer.
# Locate broken links in an e-commerce Web site by using Site Server Content Analyzer.


Audience
Candidates for the exam design and implement commerce-driven Web sites, identify customer needs, monitor customer usage patterns, determine order processes and service after sales, and consider how e-business solutions can increase sales. Candidates include system administrators, application developers, and other network designers. The course prerequisites are the skills and knowledge required to pass the CIW Foundation Exam.

Deployment Options
e-Learning

Accreditation
NASBA credits: 4 CPE Credits
CEU credits: 0.70 CEUs

Language Options
US English

Total Learning Time
6 to 8 hours

Objectives
Unit 1: Web Site Usability 2 - 3 hours
# Identify the reasons for considering usability in Web site design.
# Identify ways to allow customers to search for products or services.
# Identify the features of a Web site that inform the customer about a product.
# Identify ways to encourage a potential customer to make a purchase.
# Identify the features of screen flow.
# Identify the characteristics of click patterns.
# Identify the guidelines for assessing usability.


Unit 2: Consumer Service Methods 2 - 3 hours
# Identify the features of an online knowledge base.
# Sequence the steps for preparing to install RightNow Web.
# Sequence the steps to install RightNow Web.
# Administer a knowledge base.
# Add a product or category from which a customer can select.
# Add an incident and solution to a knowledge base.
# Identify the guidelines for customizing the user interface of a knowledge base.
# Identify the features of integrating a knowledge base into an e-commerce Web site.
# Identify the benefits of e-service.
# Identify the guidelines for developing an e-service action plan.
# Identify the characteristics of synchronous service.
# Identify the characteristics of an asynchronous service.
# Identify the features of self-service.


Unit 3: Web Site Management 2 hours
# Identify the e-commerce Web site administration tasks.
# Identify the administration functions available in Site Server Content Analyzer.
# Locate broken links in an e-commerce Web site by using Site Server Content Analyzer.
# Identify the methods of tracking Web traffic.
# Identify the characteristics of commercial software for tracking and log analysis.
# Identify the guidelines for testing the performance of a Web site.
# Identify the features of online inventories.
# Add a inventory field to a database by using Microsoft SQL Server Enterprise Manager.
# Identify the features of order tracking.
# Set the shipping status of orders by using a code convention.
# Identify the steps involved in creating access to order status.


CIW E-Commerce Designer Part 4: Site Implementation Training CD
Course Overview
The aim of this course is to help prepare students for the CIW: E-Commerce Designer exam. This course presents students with both theoretical and practical instruction on E-Commerce site implementation. The instruction can be divided into two main parts: Site Creation Methods and Site Development.

Learn To
# Identify the features of independent online storefront creation packages.
# Identify the characteristics of portal storefronts.
# Create an e-commerce Web site account by using a portal site.
# Identify the features of Web servers.
# Identify the features of Internet Information Server (IIS).
# Identify the characteristics of a default user account.
# Identify the issues to consider when choosing Web site development packages.
# Identify the characteristics of the Oracle8 package.
# Identify the main capabilities of Microsoft SQL Server.


Audience
Candidates for this exam design and implement commerce-driven Web sites, identify customer needs, monitor customer usage patterns, determine order processes and service after sales, and consider how e-business solutions can increase sales. Candidates include system administrators, application developers, and other network designers. The course prerequisites are the skills and knowledge required to pass the CIW Foundation Exam.

Deployment Options
e-Learning

Accreditation
NASBA credits: 4 CPE Credits
CEU credits: 0.80 CEUs

Language Options
US English

Total Learning Time
6 to 8 hours

Objectives
Unit 1: Web Site Creation Methods 3 hours
# Identify the features of independent online storefront creation packages.
# Identify the characteristics of portal storefronts.
# Create an e-commerce Web site account by using a portal site.
# Add product information to your Web site.
# Edit information on your Web site.
# Identify the guidelines for selecting an online storefront package.
# Identify the attributes of mid-level offline storefront creation packages.
# Identify the steps to install the INEX Commerce Court offline storefront package.
# Identify functions of the INEX Create New Store wizard.
# Identify the options available in the INEX Lite Inventory Products and Services Wizard.
# Preview an e-commerce Web site.
# Identify the factors to consider when customizing a Web site.
# Identify the guidelines for evaluating mid-level storefront creation packages.
# Identify features of high-level offline storefront creation packages.
# Identify the features of Web auction sites.
# Identify the phases of a gradual approach to implementing e-commerce.
# Identify attributes of the Amazon.com Web site.
# Identify the attributes of iCat.com.
# Identify the features of iCat e-business solutions.
# Identify the guidelines for companies starting in e-commerce.


Unit 2: Web Servers 2 - 3 hours
# Identify the features of Web servers.
# Identify the features of Internet Information Server (IIS).
# Identify the characteristics of a default user account.
# Identify the features of the Microsoft Management Console (MMC).
# Match the features of the Microsoft Management Console (MMC) with their capabilities.
# Identify the features of Internet Information Server (IIS) settings.
# Identify characteristics of virtual directories.
# Create a virtual directory by using Internet Information Server (IIS).
# Access a virtual directory.
# Identify the features of default documents and directory browsing.
# Identify the features of virtual Web servers.
# Create a virtual server.
# Bind an IP address to a network interface card (NIC).
# Bind an IP address to a virtual server.


Unit 3: Developing an E-Commerce Site 1 - 2 hours
# Identify the issues to consider when choosing Web site development packages.
# Identify the characteristics of the Oracle8 package.
# Identify the main capabilities of Microsoft SQL Server.
# Sequence the steps for installing Microsoft SQL Server.
# Verify that a SQL Server installation is working.
# Identify the requirements to prepare to install Site Server.
# Create a database to prepare for the installation of Site Server.
# Create an ODBC data source to prepare for the installation of Site Server.
# Sequence the steps required before installing Site Server Commerce Edition.
# Identify the critical steps in the installation of Microsoft Site Server.
# Identify the features of Site Server Commerce Edition.
# Sequence the steps for installing Site Server Commerce Edition.
# Identify the features of MDAC and ADSI.
# Sequence the steps for installing Site Server 3.0 Service Pack.
# Identify the interfaces used to administer Site Server Commerce Edition.
# Sequence the steps to create a database for Site Server Commerce Edition.
# Identify the administrative features available in Site Server Administrator.
# Identify methods of previewing components of Site Server Commerce Edition.
# Identify the features of the Site Foundation Wizard.
# Create a foundation for your e-commerce store by using the Site Foundation Wizard.
# Identify the options available in the Commerce Site Builder Wizard.


CIW E-Commerce Designer Part 5: Transaction Management Training CD
Course Overview
This is the final course in a five part series. Students will learn both theoretical and practical instruction on E-Commerce transaction management. Subjects covered in this course include online catalogs, payments, and security.

Learn To
# Identify usability features of a Web site.
# Match the main Site Manager components with their functions.
# Identify the guidelines for customizing a Web site.
# Identify the entities that participate in e-commerce processes.
# Identify the guidelines for choosing payment methods.
# Identify the requirements for online credit card processing.
# Identify security risks involved in e-commerce.
# Identify the purposes of security in e-commerce.
# Sequence the steps in the digital signature process.


Audience
The audience for this course includes system administrators, application developers, and network designers. This course is an approved study guide that will help Certified Internet Webmaster (CIW) candidates prepare for exam 1D0-425. Prerequisites for this course include the skills and knowledge required to pass the CIW Foundations Exam. In addition, students should have taken the first 4 parts in this series (courses 87031-87034).

Deployment Options
e-Learning

Accreditation
NASBA credits: 4 CPE Credits
CEU credits: 0.70 CEUs

Language Options
US English

Total Learning Time
6 to 8 hours

Objectives
Unit 1: Online Catalogs 3 hours
# Identify usability features of a Web site.
# Match the main Site Manager components with their functions.
# Identify the guidelines for customizing a Web site.
# Match the main components of an online catalog with their functions.
# Identify the main guidelines for building an online catalog.
# Customize departments in a catalog.
# Add products to an online catalog.
# Add a product image to an online catalog.
# Update product attributes by using Site Manager.
# Link a home page to a department Uniform Resource Locator (URL).
# Replace the purchase images in a Web site.


Unit 2: Payments 1 - 2 hours
# Identify the entities that participate in e-commerce processes.
# Identify the guidelines for choosing payment methods.
# Identify the requirements for online credit card processing.
# Identify the features of digital cash.
# Identify the steps for processing checks online.
# Sequence the phases in the Automated Clearing House (ACH) process.
# Establish a CyberCash CashRegister account.
# Configure the Site Server payment pipeline.
# Start Microsoft Transaction Server (MTS).
# Make a test purchase.
# Process a transaction using the CyberCash CashRegister administrator.


Unit 3: Security 2 - 3 hours
# Identify security risks involved in e-commerce.
# Identify the purposes of security in e-commerce.
# Sequence the steps in the digital signature process.
# Identify the basic features of encryption.
# Identify the characteristics of symmetric encryption.
# Identify the features of asymmetric encryption.
# Identify the features of one-way encryption.
# Identify the features of digital certificates.
# Identify the process of authentication using certificates.
# Identify the features of the X.509v3 certification standard.
# Identify the characteristics of the VeriSign certification authority.
# Identify the shortcomings of digital certificates.
# Identify the operation of the Secure Sockets Layer (SSL) protocol.
# Identify the requirements for obtaining a digital certificate.
# Generate a certificate signing request (CSR).
# Submit a certificate server request file.
# Request a server Secure Sockets Layer (SSL) encryption certificate.
# Sequence the steps to install the Microsoft digital certificate on a Web server.
# Install the VeriSign certificate.
# Identify the requirements for securing a Web site.
# Set the certificate requirement for specified files.
# Test the Secure Sockets Layer (SSL) connection during a customer transaction.
# Identify the aims of security software for electronic transactions.
# Sequence the stages of the Secure Electronic Transactions (SET) payment process.