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Rating: 
Summary: From Wizard Academy Press
Review: With BJ Bueno"I have never seen anyone connect the dots better than BJ Bueno. He has reaffirmed and redefined what i believe in ways I never even knew existed. I now understand so much more about why I believe in the way we do things."
Randy Curtis
Vice President of Creative
Wal Mart In his book BJ Bueno walks you through the framework of the worlds most powerful Cult Brands. In his seminars, he gives you the understanding and tools needed to build your own powerful brand, regardless of your product or service category. Now in his video, Bueno reveals the essence of what a powerful Cult Brand truly is. He takes you through the doors of one of the worlds most successful companies, and gives you real-life examples of his theories put into action. Inside the Harley Davidson Motorcycle Company, BJ provides invaluable insights that any brand must consider in order to understand the all too enigmatic human element of Cult Brands. By the end of this 20 minute video, you will have a first hand account of what its like when the "rubber" of Cult Branding meets the "road" of an actual company.
Rating:
Summary: From Wizard Academy Press
Review: With BJ Bueno "I have never seen anyone connect the dots better than BJ Bueno. He has reaffirmed and redefined what i believe in ways I never even knew existed. I now understand so much more about why I believe in the way we do things."
Randy Curtis
Vice President of Creative
Wal Mart In his book BJ Bueno walks you through the framework of the worlds most powerful Cult Brands. In his seminars, he gives you the understanding and tools needed to build your own powerful brand, regardless of your product or service category. Now in his video, Bueno reveals the essence of what a powerful Cult Brand truly is. He takes you through the doors of one of the worlds most successful companies, and gives you real-life examples of his theories put into action. Inside the Harley Davidson Motorcycle Company, BJ provides invaluable insights that any brand must consider in order to understand the all too enigmatic human element of Cult Brands. By the end of this 20 minute video, you will have a first hand account of what its like when the "rubber" of Cult Branding meets the "road" of an actual company.
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